At Google I/O, advancements in AI technology were showcased, emphasizing the development of intelligent and personalized products. Key innovations for marketers included:
AI Mode in Search
- AI Mode is being rolled out in the U.S., allowing users to ask multipart questions and receive deeper, more relevant search results. It utilizes a fan-query technique to break down questions and issue multiple queries simultaneously, enhancing user experience.
AI Overviews with Gemini 2.5
- AI Overviews have gained popularity, now serving over 1.5 billion users monthly across 200 countries. The integration of Gemini 2.5 enhances their performance, enabling them to tackle complex queries and provide more comprehensive responses.
Visual Shopping Experience
- The new visual shopping experience in AI Mode combines Gemini capabilities with the Shopping Graph, allowing users to find products that match their preferences. A virtual try-on feature for apparel is also introduced, enhancing confidence in online purchases.
Personalized Gemini Assistant
- The Gemini app is evolving into a personalized assistant, integrating user data from various Google services. Gemini Live allows for natural conversations and can assist with tasks like event planning and personalized shopping advice.
Generative Media Models
- New generative media models were announced, enabling the creation of images, videos, and music. Notable tools include Veo 3 for video generation and Imagen 4 for high-quality image creation, available across various Google platforms.
The conference highlighted a shift towards more assistive and intelligent product experiences, setting new standards for brand-customer interactions through AI in marketing.
