No Need to Resend Events After Consent Granted in Google's Consent Mode

March 07, 2024 at 11:01:38 AM

No Need to Resend Events After Consent Granted in Google's Consent Mode

Summary

Google's Consent Mode tests show that events don't need to be resent when consent is granted, even if sent when consent was denied. Hits sent with denied consent and then granted on the same page are processed as if consent was granted. Three use cases demonstrated hits being associated with respective Client IDs. However, the legality, particularly on Single Page Applications (SPAs), remains unclear.

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