Google has announced upcoming changes to search and display campaign reporting in the Google Ads API, set to begin rolling out on October 16, 2024.

Key Points of the Google Ads API Update:

1. Affected Campaigns:

   • The changes apply to campaigns with an advertising_channel_type of SEARCH or DISPLAY.

2. Google Ads Query Language (GAQL) Impact:

   • Certain GAQL queries will return a value of 0 for metrics under specific conditions.

3. Affected Fields:

   • The change occurs when queries include either or both of these fields:
     • segments.asset_interaction_target.asset
     • segments.asset_interaction_target.interaction_on_this_asset

4. Result of the Change:

   • When the above fields are included in a GAQL query for search or display campaigns, all metrics in that query will return a value of 0.

5. Implementation Date:

   • The rollout of these changes is scheduled to begin on October 16, 2024.

This update may significantly affect how developers and advertisers retrieve and interpret data for search and display campaigns through the Google Ads API. Users of the API should review their current GAQL queries and prepare to adjust their data retrieval and analysis processes accordingly.

Developers and advertisers using the Google Ads API for reporting on search and display campaigns should plan to test and potentially modify their API calls before the October 16 implementation date to ensure continued accurate data retrieval.