Google has announced the official launch of ads within AI Overviews, a feature previously previewed at Google Marketing Live. This update introduces new opportunities for advertisers to reach consumers using AI-powered search features
AI Overviews in Search provide quick, comprehensive answers to user queries. Google reports that users engaging with AI Overviews show higher satisfaction with search results and find ads appearing above and below the overview helpful.
Ad Integration in AI Overviews
Availability:
- Now live for mobile users in the US
Ad Placement:
- Search and Shopping ads appear directly within AI Overviews
- Ads are shown when relevant to both the query and the AI-generated response
Ad Labeling:
- Ads feature Google's "Sponsored" label for transparency
User Experience:
- Designed to help users discover new brands and make informed purchasing decisions
- Allows users to find relevant products without needing additional searches
Advertiser Impact
No Additional Setup:
- Existing AI-powered Search ads, Shopping, and Performance Max campaigns will automatically be eligible to appear in these new placements
Expanded Reach:
- Advertisers can connect with users at the moment of high intent and interest
Seamless Integration:
- Ads are incorporated into the AI Overview, providing a natural extension of the user's search experience
Google emphasizes that this update is part of their ongoing efforts to evolve the consumer Search experience while simultaneously enhancing advertising solutions to meet changing user behaviors.
