EDEE

EDEE offers several key features to streamline your PPC budget management:

• Budget Pacing: Automated, up-to-date budget pacing reporting that saves you time.
• Custom Budgeting: Set custom budget cycles and create multiple budgets for each advertising account.
• Budget Management: Automated budget adjustments to maximize performance and streamline campaign management.
• Performance Metrics: Set Conversions, CPA, and/or ROAS targets for your budgets and keep a close eye on them.
• Rollover Tracking: Track rollover amounts and automatically update the next budget cycle.
• Overspend Control: Automatically pause your PPC campaigns or reduce their spend if the budget is hit early.

EDEE helps avoid budget under and overspends through several automated features:

• Automated Budget Pacing Reporting: Keeps your budget pacing up-to-date and accurate.
• Custom Budget Cycles: Allows you to set custom budget cycles tailored to your needs.
• Automated Budget Adjustments: Adjusts budgets automatically to maximize performance.
• Overspend Control: Automatically pauses campaigns or reduces spend if the budget is hit early.

EDEE connects with multiple advertising platforms to streamline your budget management:

• Google Ads
• Microsoft Ads
• Facebook Ads

Future integrations with LinkedIn and other programmatic partners are also anticipated.

EDEE's Rollover Tracking feature allows you to:

• Track Rollover Amounts: Keep an eye on any unspent budget amounts.
• Automatically Update Next Budget Cycle: Automatically carries over unspent amounts to the next budget cycle, ensuring efficient use of your budget.

In EDEE, you can set various performance metrics to monitor and optimize your campaigns:

• Conversions
• CPA (Cost Per Acquisition)
• ROAS (Return on Ad Spend)

These metrics help you keep a close eye on your campaign performance and make necessary adjustments.

EDEE offers several benefits for digital marketing agencies:

• Time Savings: Automated features reduce the time spent on manual budget management.
• Improved Efficiency: Streamlines processes, allowing agencies to focus on delivering better service to clients.
• Avoid Costly Overspends: Automated controls prevent overspending, ensuring budgets are adhered to.
• Enhanced KPI Performance: Helps agencies keep track of KPIs and improve overall campaign performance.