6 new Reddit Ads Manager features to simplify campaign creation and tracking

The updated Reddit Ads Manager offers six new automated features:

1. Smart headlines: Automatically generates a variety of ad copy headlines tailored to Reddit’s audience using the advertiser's website URL.
2. Creative asset cropper: Allows advertisers to crop images to fit Reddit’s ad format specifications.
3. Lowest cost automated bidding strategy: Helps advertisers maximize campaign results within their budgets by automatically setting an ad cost amount.
4. Average daily budgets: Automates advertisers’ daily budgets to align with their total spend for the week.
5. Updated campaign management: Enhances duplication and bulk edit functionalities, allowing advertisers to use existing campaigns, ad groups, or ads as a blueprint for new ones.
6. Reporting improvements to Reddit Dashboard: Updates the Dashboard UI for better clarity and real-time campaign performance tracking, with new graphs and report filtering options.

To use the Smart Headlines tool in Reddit Ads Manager, advertisers simply need to input their website URL. The tool will then automatically generate a variety of ad copy headlines that are tailored to Reddit’s unique audience.

The purpose of the Lowest cost automated bidding strategy in Reddit Ads Manager is to help advertisers maximize their campaign results while staying within their budgets. The tool automatically sets an ad cost amount, which was initially used by advertisers focusing on Traffic and Simple Create, and is now also available for those with Conversions and Installs objectives.

Improvements to campaign management in Reddit Ads Manager include enhanced duplication and bulk edit functionalities. Advertisers can now duplicate existing campaigns, ad groups, or ads, and use them as a blueprint for new ones. The bulk edit tool also features a new user interface, which facilitates faster edits and optimizations for campaigns.

The updated Reddit Dashboard helps advertisers by enhancing clarity and usability for tracking campaign performance in real time. It includes new graphs displaying performance metrics and additional report filtering options for customized tracking, which offer improved usability.