Temu's Ad Surge Sparks DTC Turmoil: Unraveling Meta's Ad Cost Chaos

April 23, 2024 at 5:07:54 AM

Temu's Ad Surge Sparks DTC Turmoil: Unraveling Meta's Ad Cost Chaos

Summary

DTC marketers accuse Chinese online marketplace, Temu, for a surge in Meta's ad costs due to its heavy ad spending. From Jan-Nov 2023, Temu's ad spend rose 1,000% YoY, mainly on Meta. This trend continued into Q1 2024, causing competition and challenges for smaller advertisers, urging a need for diversified ad channels and cost-effective strategies.

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