Meta is Rolling Out Actions Column

The new Actions column in Meta is a feature that is expected to provide suggestions for actions users can take regarding publishing errors or performance issues to enhance the effectiveness of their campaigns. It is designed to offer recommendations that may help improve an account's Opportunity Score and address any errors impacting ad delivery.

To add the Actions column to your view in Meta's ad account, you should:

1. Navigate to the Customize Columns option within your ad account.
2. Perform a search for 'Actions'.
3. If available, you can then add the Actions column to your customized column view.

The recommendations in the Actions column might be related to the Opportunity Score, which is a new metric that rates an account's ability to implement best practice recommendations on a scale from 0 to 100. The Actions column could provide suggestions on how to improve this score, as well as advice on rectifying any errors that could be affecting ad delivery.

You might not see the Actions column in your Meta ad account if you are using a set of customized columns saved as your default. Meta is integrating the Actions column into all of the saved templates, but if you have a custom setup, you may need to manually add the Actions column through the Customize Columns option.