Meta has introduced four new updates for Meta Ads:
Reels Trending Ads
Meta is expanding the availability of ads alongside trending Reels to more eligible advertisers. Businesses can check eligibility by contacting their Meta sales representative.
Automatic Catalog Access
Meta is notifying businesses about 'Automatic catalog access,' granting full catalog access to all people within the business who previously lacked it. This allows more team members to use products in ads. Settings can be adjusted in Business Manager.
CAPI Gateway Demo
Meta is launching free, one-click CAPI Gateway demos for advertisers to observe how the Conversions API (CAPI) affects campaign performance and ROI. Eligible accounts can apply via the 'Partner center' in Meta Business Suite under 'Top benefits.'
Threads Ads Updates
Ads on Threads will soon support additional formats, including carousel ads and a 4:5 aspect ratio for single image and video ads. Meta is also planning to test Advantage+ catalog ads and App ads on Threads.
