Google Ads Updates Healthcare Policy for Japan Allowing Online Pharmacies, Telemedicine

November 25, 2024 at 6:53:16 AM

TL;DR Google is updating its Healthcare and medicines policy for Japan, effective January 2025, to allow licensed online pharmacies and telemedicine providers to advertise prescription drug services. Online pharmacies must hold a valid MHLW pharmacy license or obtain LegitScript Healthcare Merchant Certification. Telemedicine providers must possess a valid medical institution license from MHLW or secure LegitScript Healthcare Merchant Certification.

Google Ads Updates Healthcare Policy for Japan Allowing Online Pharmacies, Telemedicine

Google has announced significant changes to its Healthcare and medicines policy for Japan, effective January 2025, allowing licensed online pharmacies and telemedicine providers to advertise prescription drug services.

Key Policy Changes

The updated policy permits advertising from:

  • Online medicine retailers
  • Online pharmacies
  • Telemedicine providers

Qualification Requirements

Online Pharmacies Must:

  • Hold valid MHLW pharmacy license, or
  • Obtain LegitScript Healthcare Merchant Certification

Telemedicine Providers Must:

  • Possess valid medical institution license from MHLW, or
  • Secure LegitScript Healthcare Merchant Certification

Implementation Details

  • Policy launch: January 2025
  • Application process opens with policy launch
  • No changes to over-the-counter medicine retailer policies
  • Seven-day minimum warning before account suspension

Certification Process

All qualifying advertisers must:

  • Meet specified licensing requirements
  • Register with appropriate authorities
  • Obtain Google certification
  • Maintain compliance with MHLW regulations

This policy update reflects Google's effort to accommodate Japan's evolving healthcare delivery landscape while maintaining advertising standards.

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