Content Marketing | Swipe Insight

Google AI introduces new creative tools for ads video and brand management

2 days ago

Google AI provides tools to help businesses create engaging visual content. Innovations include image-to-video transformation and AI outpainting for ads. The Asset Studio centralizes creative tools for advertisers, while the Product Studio suggests campaign ideas based on trends. Brand profiles in Merchant Center assist retailers in managing their identity. New video ads are being tested to enhance customer engagement and discovery.

Apple approves Spotify update allowing US users to buy audiobooks in the app

4 days ago

Spotify

Spotify announced Apple approved a U.S. app update letting iPhone users buy audiobooks directly, see prices, and purchase extra listening hours. This follows a court ruling stopping Apple from charging fees on external purchases. The update also allows clearer pricing, subscription changes, and alternative payments beyond Apple’s system. Spotify sees this as a win for creators and consumers, promoting fairness and innovation in the app ecosystem.

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Temu halts shipping from China to U.S. amid rising tariffs and shifts to local fulfillment

19 days ago

Retail Media Ecommerce

Temu has ceased shipping products from China to the U.S. due to new tariffs imposed by President Trump, which ended the de minimis rule and raised tariffs on Chinese goods. Consequently, U.S. shoppers faced high import charges. Temu now only lists products available in U.S. warehouses, marking items from China as out of stock. The company is shifting to a local fulfillment model and actively recruiting U.S. sellers to help local merchants reach more customers.

Display & Video 360 API April 2025 Update Released

25 days ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

29 days ago

Google Ads Shopify

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.

Shopify mandates Google tag migration to new app

1 months ago

Tracking Shopify

Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.

Microsoft launches Copilot Merchant Program for enhanced shopping experience

1 months ago

Copilot Ecommerce

Microsoft launched the Copilot Merchant Program to enhance product details for Copilot. This program aims to improve customers’ shopping experiences by providing a personal shopper feature that offers price alerts, product suggestions, and seamless check-out in the app. By joining, brands can increase visibility, attract customers, and boost sales with AI support. Participants can share product specifications to ensure accurate suggestions to customers.

Google Enhances BrandConnect for Better Brand and Creator Partnerships

2 months ago

Youtube Ads YouTube +1 more

Brands can leverage YouTube creators through BrandConnect, which offers tools to connect with them, as users trust creators' recommendations more than others. Brands can use existing sponsored content in partnership ads and gain insights into performance. For instance, MAC Cosmetics improved results by partnering with beauty creators. New features also simplify linking creator videos in Google Ads.

Google Shopping Introduces New AI Tools for Fashion and Beauty

2 months ago

Google Ads SEO +1 more

Google Shopping has launched new AI tools to enhance shopping experiences, including image generation for clothing and AR features for beauty products. Users can describe garments they envision and receive AI-generated suggestions for shoppable items. The AR beauty tools allow users to try on celebrity-inspired makeup looks. Additionally, a virtual try-on feature for clothing now includes pants and skirts, helping shoppers visualize how items fit on diverse models.