Content Marketing | Swipe Insight

Retailers can win over strategic consumers this holiday season

7 days ago

Shoppers are more deliberate, with U.S. impulse buys dropping from 30% to 26%. Retailers can connect with consumers by using Google’s AI tools for discovery and advertising. AI in Search helps answer complex queries, while omnichannel offerings optimize sales. New insights in Google Merchant Center and expanded creative features enhance performance. Personalized loyalty programs are essential for retention, helping retailers succeed this holiday season.

Spotify hikes Premium plan prices in multiple regions including Europe and Asia

1 months ago

Spotify

Spotify announced a price increase for its premium subscriptions in multiple regions including the Middle East, Africa, Europe, Latin America, and Asia-Pacific. The monthly cost will rise from €10.99 to €11.99 starting in September. This follows a similar increase in the U.S. last year. Spotify states the hike supports continued innovation and improved user experience. Affected users will be notified by email.

Google Shopping launches AI try-on feature and price alert updates for shoppers

1 months ago

Google Ads AI +1 more

Google Shopping has introduced new AI features, including a virtual try-on tool that lets users upload a photo to see how clothes fit. This feature is available in the U.S. Users can also set price alerts for specific sizes and colors, receiving notifications when items fall within their budget. Additionally, starting this fall, AI will assist in finding outfit and room design inspiration by generating visual options and product listings based on user queries.

OpenAI adds Shopify as third party search provider in ChatGPT Search update

2 months ago

OpenAI Shopify

OpenAI updated their Search documentation on May 15, 2025, adding Shopify alongside Bing as a third-party search provider for ChatGPT. This confirms Shopify as a shopping partner, which had not been officially announced before. OpenAI's shopping search now returns results from multiple platforms, including Shopify, enhancing the shopping experience with diverse merchant listings.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google AI introduces new creative tools for ads video and brand management

4 months ago

Google Ads AI +1 more

Google AI provides tools to help businesses create engaging visual content. Innovations include image-to-video transformation and AI outpainting for ads. The Asset Studio centralizes creative tools for advertisers, while the Product Studio suggests campaign ideas based on trends. Brand profiles in Merchant Center assist retailers in managing their identity. New video ads are being tested to enhance customer engagement and discovery.

Apple approves Spotify update allowing US users to buy audiobooks in the app

4 months ago

Spotify

Spotify announced Apple approved a U.S. app update letting iPhone users buy audiobooks directly, see prices, and purchase extra listening hours. This follows a court ruling stopping Apple from charging fees on external purchases. The update also allows clearer pricing, subscription changes, and alternative payments beyond Apple’s system. Spotify sees this as a win for creators and consumers, promoting fairness and innovation in the app ecosystem.

Temu halts shipping from China to U.S. amid rising tariffs and shifts to local fulfillment

4 months ago

Retail Media Ecommerce

Temu has ceased shipping products from China to the U.S. due to new tariffs imposed by President Trump, which ended the de minimis rule and raised tariffs on Chinese goods. Consequently, U.S. shoppers faced high import charges. Temu now only lists products available in U.S. warehouses, marking items from China as out of stock. The company is shifting to a local fulfillment model and actively recruiting U.S. sellers to help local merchants reach more customers.

Display & Video 360 API April 2025 Update Released

4 months ago

Display & Video 360 Ecommerce

The April 2025 update to the Display & Video 360 API introduces support for Commerce Grid and Spotify exchanges, allows retrieval of excluded content theme targeting, and adds new ruleset settings for rule-based custom bidding algorithms for select partners. It also resolves a known issue with advertisers.list requests ignoring orderBy parameters. Users should update their client library to the latest version to access these features and can reach out for support.

Google Ads expands Checkout on Merchant for Demand Gen campaigns in the US

4 months ago

Google Ads Shopify

Google Ads has launched Checkout on Merchant for Demand Gen campaigns in the US, allowing users to transition from product discovery to checkout. This feature is available on YouTube In-stream inventory and Performance Max campaigns. Merchants can enable it by providing a checkout URL template in Google Merchant Center. Advertisers using checkout URLs see an average 11% increase in conversion value. This feature is accessible to all users with product feeds.