Content Marketing | Swipe Insight

Instacart partners with Cut+Dry to enhance foodservice advertising opportunities

7 days ago

Cut+Dry and Instacart have partnered to enhance advertising in foodservice by integrating Instacart's Carrot Ads technology into Cut+Dry's platform. This collaboration provides food manufacturers and distributors better access to buyers and new revenue opportunities. It allows brands to influence purchasing decisions directly and expand their reach in the foodservice market, driving growth and increasing sales.

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Spotify Launches Partner Program for Creators to Monetize Video Content

12 days ago

Spotify

Spotify launched its Partner Program for podcast hosts in the U.S., U.K., Canada, and Australia, allowing them to monetize video content. The program offers revenue from Spotify Premium video engagement and ads on Spotify Free and other platforms. Over 65% of eligible shows have enrolled, with creators excited about better audience engagement. The initiative enhances viewing experiences and includes new podcast clips for easier discovery.

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TikTok Introduces Music Streaming Integration for For You Feed

15 days ago

Spotify TikTok

TikTok has launched a feature that allows users to save songs from their For You feed to music streaming platforms, simplifying music discovery and collection. Users can add songs from TikTok content to their music libraries, but this is limited to songs without copyright restrictions to comply with licensing agreements. This update enhances TikTok's role in music discovery, linking social media content with music streaming services.

Spotify Launches Wrapped AI Podcast to Enhance Your Year in Music Experience

1 months ago

Spotify

Spotify launches the Your Spotify Wrapped AI podcast, using Google’s NotebookLM to help fans explore their top songs, artists, and genres from the year. This personalized audio experience features two hosts and enhances the connection to music. Available in English for eligible Free and Premium users in select countries, it can be accessed through the Wrapped feed or search. Users can share the podcast with friends for a personalized experience.

Spotify Launches Spotify for Authors, New Tools for Audiobook Authors and Publishers

1 months ago

Spotify

Spotify has launched Spotify for Authors, a platform offering tools and data to help audiobook authors and publishers maximize their success. It provides catalog management, royalty reporting, insights, analytics, and promotional tools for publishers, while authors get access to demographics, redemption codes, promo cards, and author profiles. The platform aims to support all authors and publishers and will continue to innovate and expand.

Google Unveils Three New Holiday Shopping Features for 2024

1 months ago

Google Ads SEO +1 more

Cyber Five weekend is approaching, and Google Shopping offers tips to help you save money and reduce stress while shopping. Use the Google Shopping Deals page to find the lowest prices by searching “shop deals” or clicking the "Deals" button. Utilize the “near me” filter to support local businesses and the Google Lens update for in-store product research. Explore the Holiday 100 to discover the year's hottest gifts and trends.

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Perplexity introduces new AI-powered shopping assistant for Pro users in the U.S.

1 months ago

Ecommerce Perplexity

Perplexity launches an AI-powered shopping assistant for Pro users in the U.S., featuring one-click checkout and free shipping for select products. The Snap to Shop tool helps users find products by taking photos, and unbiased product recommendations are provided through Shopify integrations. The Perplexity Merchant Program allows retailers to share product specs, join the Buy with Pro checkout, and access free API and custom dashboards.

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Amazon launches Amazon Haul store to compete with Temu and Shein, offering low-cost items

2 months ago

Amazon Ads Amazon Sellers +1 more

Amazon has launched Amazon Haul, a discount store on its mobile app and web browser, to compete with Temu and Shein. The store offers products priced at $20 or less, with most items under $10, and delivery times of one to two weeks. It features fashion, home, lifestyle, and electronics products, all backed by Amazon’s A-to-z Guarantee. Customers can enjoy additional savings on larger orders, and free returns are available for purchases over $3.

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YouTube Unveils New Ad Formats and Tools to Boost Engagement and Creator Partnerships

2 months ago

Youtube Ads YouTube +1 more

YouTube has announced updates to its advertising platform, introducing new formats and measurement tools while strengthening creator partnerships. These updates aim to help brands reach and engage audiences more effectively, including on YouTube Shorts. New ad formats and AI-powered video campaigns are designed to drive meaningful outcomes. YouTube is also enhancing its tools for managing creator partnerships and improving ad performance.