Summary
TikTok has introduced Category Exclusion and Vertical Sensitivity controls, providing advertisers greater control over ad placements. These tools, accessible in the new Brand Safety Hub in TikTok Ads Manager, allow advertisers to avoid certain non-standard categories and exclude misaligned content. These additions complement the TikTok Inventory Filter, which offers three inventory tiers. The Brand Safety Hub is now available in all TikTok advertising markets.