Privacy & Compliance | Swipe Insight

US Supreme Court Rejects Meta's Appeal in Advertisers' Class Action Lawsuit

22 hours ago

The U.S. Supreme Court declined to hear Meta's appeal to avoid a class action lawsuit from advertisers accusing the company of inflating ad reach. A lower court's ruling allows advertisers to seek damages collectively, alleging Meta misrepresented the potential audience for their ads. Plaintiffs argue that Meta's estimates were misleading, potentially costing them over $7 billion. Meta contends that the court's approach differs from other federal appeals.

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Google files remedies proposal in response to DOJ antitrust lawsuit over search practices

22 days ago

Paid Search Compliance Monitoring +1 more

Google has submitted a proposal to address the DOJ's antitrust lawsuit alleging monopolistic practices in search. While planning to appeal the court's decision, Google must first outline remedies. The company argues that its success is due to innovation and competition, not coercion. The proposal focuses on search distribution contracts, allowing browser companies flexibility and device makers to preload multiple search engines.

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

27 days ago

Microsoft Clarity Consent Mode

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Meta fined $263 million for Facebook security breach affecting 3 million EU users

27 days ago

Compliance Monitoring Meta

Meta has been fined €251 million by Ireland’s Data Protection Commission for a 2018 Facebook security breach affecting about 3 million EU users. The breach, which occurred in July 2017, allowed unauthorized access to user profiles due to a bug in a video upload feature. The DPC found that Meta violated GDPR regulations on breach notification and data protection by design. Meta stated it took immediate action to address the issue once it was identified.

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Google Tag UI Enhances Platform with Integrated Consent Management Features

1 months ago

Tracking Google Tag Manager +1 more

Google has enhanced its platform with integrated Consent Management Platform (CMP) setup capabilities in the Google Tag UI, streamlining consent management across Google services without manual code changes. The integration supports four CMP partners: consentmanager, Cookiebot, iubenda, and Usercentrics. It functions within Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager, providing guidance for a simplified setup process.

Google to Test Removing Hotel Search Features in Europe to Comply with EU Regulations

1 months ago

Google Ads Compliance Monitoring

Google has made over 20 changes to comply with the Digital Markets Act (DMA) in Europe, including redesigning features and removing others. These modifications have negatively impacted airlines, hotel operators, and small retailers. Google proposes more changes to accommodate comparison sites' requests and will test removing free hotel features in Germany, Belgium, and Estonia. Google aims to comply with the DMA while maintaining useful tech for users.

Google Faces £7 Billion Class Action Lawsuit in UK Over Search Dominance Abuse

1 months ago

Google Ads Compliance Monitoring +1 more

Google faces a £7 billion class action lawsuit in the UK for allegedly abusing its dominance in search, leading to higher advertising costs and consumer prices. The case, filed by Nikki Stopford, claims Google forced Android phone makers to use Google Search and Chrome and paid Apple to make Google the default search engine on Safari. Despite Google's attempt to dismiss the case, the UK’s Competition Appeal Tribunal ruled it can proceed.

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Justice Department Pushes Google to Spin Off Chrome Browser

1 months ago

Tracking Compliance Monitoring +2 more

The Department of Justice is reportedly pushing Google to spin off its Chrome browser business and recommending antitrust requirements related to AI and Android. This follows a historic multiyear case where the Justice Department proved Google's web search monopoly in the U.S. A federal judge ruled Google broke antitrust laws in online search and search text ads markets. The Justice Department argues Chrome is a key access point for Google Search, controlling 61% of the U.S. browser market.

Facebook Developers Handle User Data Deletion Requests

2 months ago

Meta Ads Data Protection +1 more

Meta’s Developer Platform emphasizes privacy and security, requiring developers to delete user data upon request as per Platform Terms Section 3(d)(i). When users request data deletion, developers receive an email with details on their obligations. Developers can access their app’s advanced settings to download this data. For further guidance on handling data deletion requests, developers are directed to a link. Meta appreciates developers' efforts in enhancing privacy and security.