Data & Analytics

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Google Updates BigQuery with Multi-Time Series Forecasting and Enhanced Security Features

Google Updates BigQuery with Multi-Time Series Forecasting and Enhanced Security Features

22 hours ago

Google has updated BigQuery with enhancements in machine learning and security. The preview of multi-time series forecasting in BigQuery ML includes the TIME_SERIES_ID_COL option, supporting various data types and allowing a forecasting horizon of up to 10,000 time points. Additionally, VPC allowlists are available for organizations to restrict access to AWS S3 buckets and Azure Blob Storage while managing permissions from specific BigQuery Omni VPCs.

Google Cloud
Google Cloud

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Microsoft Clarity Launches Full Integration with Google Ads Trending ️‍🔥

Microsoft Clarity Launches Full Integration with Google Ads

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

Microsoft Clarity
Microsoft Clarity

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Looker Studio Updates Table Limits and Security Features

Looker Studio Updates Table Limits and Security Features

4 days ago

Google's Looker Studio has improved data visualization and user security features. It now allows up to 100 dimensions and 100 metrics in table charts, enhancing data presentation. Additionally, a new security feature provides redirect notices when users click on external links, aiming to increase user awareness and safety while navigating outside the Looker Studio environment.

Google Cloud
Google Cloud

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Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Automate Your Marketing Audits - Say Goodbye to Manual Checklists

Featured

Marketing Auditor is a comprehensive, automated tool designed to revolutionize the process of auditing digital marketing campaigns. It supports platforms like Google Ads and Google Analytics, performing 200+ automated checks to uncover growth opportunities and deliver actionable insights. Users can generate professional, white-labeled reports customized to their branding and preferred formats like Google Slides and PowerPoint.

Meta Introduces CRM Event Testing Tool for Conversions API

Meta Introduces CRM Event Testing Tool for Conversions API

6 days ago

Meta has launched a testing tool for its Conversions API, enabling advertisers to verify CRM event tracking. The setup requires connecting the CRM to Meta, selecting a page, and creating a test event labeled 'lead'. Users can generate a test lead and obtain a Lead ID for their CRM. An automated verification mechanism displays the event once setup is complete, enhancing the reliability of conversion tracking for CRM-based lead generation campaigns.

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

Microsoft Clarity Introduces Cookie Consent Requirements for European Markets

Microsoft has introduced cookie consent requirements for Clarity users in the European Economic Area, United Kingdom, and Switzerland, effective by early 2025. Operators must implement the Clarity Consent API to manage user consent for session tracking, crucial for funnel tracking and session recordings. Without explicit consent, Clarity cannot place cookies, requiring changes to existing setups to comply with data protection regulations.

Microsoft Clarity
Microsoft Clarity

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Microsoft Clarity Announces Integration with Google Ads

Microsoft Clarity Announces Integration with Google Ads

Microsoft Clarity announced a Google Ads integration, marking its first venture into advertising analytics. A new dashboard will display key campaign metrics and allow seamless switching between Clarity and Advertising views. Enhanced analytics will track impressions, CTR, CPC, CVR, CPA, and Clarity session data. Advanced tools will enable sorting by intent and provide access to heatmaps and session recordings linked to Google Ads campaigns.

Josh Silverbauer
Josh Silverbauer

Top Creator

Top Analytics Creator

Josh Silverbauer is a Top Analytics Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Analytics Creator
Looker Studio Unveils Data Preview and Enhanced Visualization Controls

Looker Studio Unveils Data Preview and Enhanced Visualization Controls

27 days ago

Looker Studio has introduced enhancements for better data visualization and user experience. It now offers data preview in the data source editor for Google BigQuery, Google Sheets, Looker, Microsoft Excel, and CSV uploads. A new security feature provides redirect notices for external links. Updates include improved funnel charts and scorecard charts, along with better field management options and enhanced metadata protection.

Google Cloud
Google Cloud

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GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

GA4 Introduces New Consent Settings Section for Enhanced Compliance Monitoring

28 days ago

GA4 has added a "Consent Settings" section in Admin for some Properties, making it easier to monitor consent signals across data streams. A green light shows consent signals are received but does not ensure legal compliance, so verification is essential. This section reveals the percentage of traffic and conversions from the European Economic Area for each stream and assesses the usefulness of consent signals, but does not guarantee correct implementation.

Google Cloud Code Extension Adds BigQuery Support in VS Code

Google Cloud Code Extension Adds BigQuery Support in VS Code

28 days ago

Google Cloud has enhanced its Visual Studio Code extension with BigQuery support in preview, allowing developers to work with BigQuery datasets and notebooks directly in VS Code. New features include creating and executing BigQuery notebooks using Python kernels and managing datasets by browsing and previewing them. Developers can access these features through the Google Cloud Code section in VS Code and must install the bigframes client library.

Google Cloud
Google Cloud

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