Data & Analytics | Swipe Insight

Looker Studio Announces Modern Charts General Availability and Query Results Variables

1 days ago

Google's data visualization platform has introduced two updates: Modern Charts and Query Results Variables. Modern charts are now the default for new reports, offering new styling options, refreshed themes, and enhanced configurations. Existing reports will need an upgrade to access these features. Query result variables allow users to insert dynamic data into text elements, ensuring that displayed values update automatically when data is refreshed.

Safari 18.4 Adds Support for CHIPS, Improving Third-Party Cookie Management

1 days ago

Tracking

Safari 18.4 introduces CHIPS (Cookies Having Independent Partitioned State) to enhance web privacy and functionality. CHIPS allows developers to use third-party cookies with a Partitioned; flag, limiting access to specific site relationships. Safari blocks third-party cookies by default but allows partitioned cookies unless flagged by Intelligent Tracking Prevention. This update balances privacy with development needs, aligning Safari with Chrome and Edge.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

BigQuery Introduces Metadata Caching for SQL Translation

3 days ago

BigQuery

Google has introduced a preview feature for BigQuery that enables metadata caching for SQL translation, reducing latency for subsequent requests. Users can enhance translation quality by running interactive queries with configurations stored in YAML files in Cloud Storage, which may include SQL metadata, object mapping, DDL information, and schemas. Users can specify these configurations in the query editor. Cached metadata remains active for up to 7 days.

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BigQuery Data Transfer Service adds Google Analytics 4 reporting support

7 days ago

Google Analytics BigQuery

BigQuery Data Transfer Service now supports Google Analytics 4 data, providing 12 daily partitioned tables that reflect UI reports. Each table includes views with _LATEST_DATE and _DATA_DATE fields. Pros include a simpler schema and modeled data, while cons involve lack of granular access and real-time export. Transfers are scheduled daily, with a refresh window of up to 30 days. Users must have viewer access in GA4 and create a BigQuery dataset for the transfer.

Google Updates BigQuery with New Pipelines, Version Control, and Claude AI Integration

10 days ago

BigQuery

Google has introduced major updates to BigQuery, including renaming workflows to pipelines and adding version control capabilities. Workflows are now called pipelines, with documentation available. New version control features in preview allow users to manage file versions using Git and edit code in workspaces. Additionally, BigQuery ML supports remote models based on the Anthropic Claude model, enabling advanced AI text generation tasks.

Google updates Looker Studio with new email quotas and Pro-exclusive features

10 days ago

Looker Studio

Google has made changes to Looker Studio, introducing quotas for scheduled emails that limit recipients for standard users, while Pro users face restrictions only for personal reports. Pro users can upgrade reports to avoid these limits. Exclusive features for Pro reports include immediate email delivery, custom subject and messages, and report previews in emails. A data preview feature is now available to all users, enhancing the data source editor.

Amazon DSP integrates Google Privacy Sandbox for enhanced measurement capabilities

13 days ago

Amazon DSP Cookieless Future

Amazon DSP integrates Google Privacy Sandbox into its measurement solutions, enhancing campaign visibility amid industry changes. This allows for better attribution of conversions from Chrome users who opt out of third-party cookies. The integration supports Amazon's Ad Relevance AI solution, improving ad targeting without relying on ad IDs. The feature is available across North America, Europe, the Middle East, and Asia Pacific.

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Google Analytics 4 Introduces Annotations and Anomaly Drivers Features

14 days ago

Google Analytics

Google has started rolling out two new features for Google Analytics 4: Annotations and Anomaly Drivers. Annotations let users add contextual notes to reports, documenting marketing campaigns and technical issues. Anomaly Drivers use machine learning to explain data anomalies by identifying contributing factors. Both features are limited in availability but are expected to be rolled out more broadly soon, enhancing GA4's functionality.

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Google acquires Wiz for $32 billion to enhance cloud security capabilities

15 days ago

Google Cloud

Google's parent company Alphabet is acquiring cloud security startup Wiz for $32 billion in cash, marking its largest acquisition. The deal includes $1 billion in retention bonuses for Wiz's 1,700 employees. Wiz will operate independently across all cloud platforms and plans to expand its business. The acquisition awaits regulatory approval expected by 2026. Wiz has $700 million in annual recurring revenue and is projected to double that.