Data & Analytics | Swipe Insight

Gemini Assistant Launches in BigQuery Data Canvas for Enhanced Data Analytics

23 hours ago

You can now use a Gemini powered assistant in BigQuery data canvas, which can construct and modify canvases to answer analytics questions. This feature is in Preview. The chat assistant can create nodes, run queries, and make visualizations based on user prompts. You can add data and instructions for the assistant to follow. To use it, click Open Data Canvas Assistant, enter prompts, and manage data and settings through the assistant interface.

Shopify mandates Google tag migration to new app

2 days ago

Tracking Shopify

Shopify is changing its checkout process, requiring merchants to migrate their Google tags to the Google & YouTube app. Shopify Plus merchants must complete this by August 28, 2025, while non-Plus merchants have until August 26, 2026. Failure to migrate may lead to loss of conversion tracking. The app simplifies measurement setup and enhances ad capabilities. Merchants using legacy configurations must act to avoid data loss.

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Google abandons standalone prompt for third-party cookies in Chrome

2 days ago

Tracking Cookieless Future

Google will not roll out a new standalone prompt for third-party cookies in Chrome, maintaining its current cookie choice system. This decision reverses earlier plans to phase out third-party cookies, affecting the ad tech industry. Users can still choose options in Chrome’s Privacy Settings. Some initiatives from the Privacy Sandbox will continue, including IP Protection for Incognito users. This update follows industry feedback, and Google will gather input on future plans.

Google Analytics 4 boosts data completeness and proactive issue detection for marketers

4 days ago

Google Analytics

GA4 enhances data completeness and proactive issue detection to improve marketing strategies. It addresses data collection challenges from user consent through aggregate identifiers and fallback mechanisms for accurate attribution. Updates include clearer data presentation with tool tips and proactive indicators for identifying implementation issues. System-generated annotations inform users about changes affecting their data, emphasizing the importance of reliable data for business success

Google Tag Manager Adds New Diagnostic Alerts and Dismissal Options for Users

10 days ago

Google Tag Manager

Google has introduced new diagnostic alerts in the Tag Diagnostics tool to help users address implementation issues. The alerts include notifications for restricted tag data, missing gtag config commands, and missing Google tags. Users can enable first-party mode, adjust configurations, or add missing tags to resolve these issues. Additionally, some alerts can be dismissed, but critical issues will remain visible. These features improve tag implementation and data collection.

Microsoft Clarity Updates Area Maps and Heatmaps Enhance User Experience

15 days ago

Microsoft Clarity

Microsoft Clarity has updated Area Maps, relocating them to the left panel within Click Maps for better organization. The color scheme has been refreshed, and percentage clicks are displayed more clearly. Heatmaps now show page titles for easier navigation, helping users identify recordings quickly. Session Recordings have improved watched status, with watched recordings appearing in darker gray. These updates enhance user experience based on feedback.

Google Analytics 4 Enhances Explore Filters with Expanded Match Types

18 days ago

Google Analytics

Google has enhanced Google Analytics 4 (GA4) by expanding filter match types in the Explore section. Users can now utilize various match types for item-scoped dimensions and the Audience dimension. Previously limited to "exactly matches," users can now filter using options like "contains," "begins with," "ends with," and more. This update improves analysis capabilities and streamlines workflows for examining multiple items or product categories.

BigQuery ML Now Supports Llama and Mistral Models for Advanced Text Generation

18 days ago

BigQuery

Google has rolled out updates to BigQuery, enhancing data preparation, machine learning, and performance. Data preparation is now generally available, featuring AI suggestions for data cleansing and visual pipelines for workflow management. BigQuery ML supports remote models from Llama and Mistral AI for natural language tasks. Smart-tuning for materialized views improves performance and resource utilization for analytics workloads.

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Apple Search Ads to Support SKAdNetwork Attribution

19 days ago

Apple Ads Attribution

Apple Search Ads will integrate with SKAdNetwork versions 1.0, 2.0, and 3.0, allowing advertisers to receive SKAN postbacks. This change eliminates the need for two attribution methods, reducing duplicate conversions and standardizing iOS attribution. Apple has noted limitations in its current API and the need for better marketing measurement. There are concerns that ASA may take last-touch conversions from third-party networks, impacting measurement capabilities.