Data & Analytics | Swipe Insight

Microsoft Clarity Launches Bot Traffic Feature to Reveal Real User Behavior

2 days ago

Microsoft Clarity introduces a Bot Traffic feature to help users identify and quantify non-human traffic skewing website analytics. Bots can inflate sessions, distort user journeys, and cause misleading data, impacting decisions on product and marketing. The new dashboard card shows bot activity percentages and anomalies, enabling marketers, product teams, and developers to get cleaner data and better insights. Available now with no extra setup.

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BigQuery launches Snowflake transfer scheduling preview and cross-region data transfer GA

2 days ago

BigQuery

BigQuery now allows scheduling automated data transfers from Snowflake using the Data Transfer Service, currently in preview, staging data in the same cloud or Amazon S3 for AWS accounts. It supports cross-region batch loading and exporting data across any regions with simple commands, now generally available. Vector indexes support the TreeAH type with Google's ScaNN algorithm for efficient batch processing of many embeddings, also generally available.

GA4 Measurement Protocol adds geolocation override with user_location and ip_override

2 days ago

Google Analytics

GA4 Measurement Protocol now allows overriding user geographic location using ip_override or user_location attributes. user_location takes precedence and should include details like country_id and region_id at minimum. The user_location object can specify city, region_id, country_id, subcontinent_id, and continent_id with respective codes. This helps provide accurate geographic info for events.

BigQuery Now Shows Query Text in Execution Graph

3 days ago

BigQuery

BigQuery has introduced a feature allowing users to view Query text within the Execution graph. This shows which part of the SQL corresponds to each stage step, helping identify bottlenecks. Users can see the source of each subquery, what data was read, aggregated, or written, and understand why certain steps, like the "0.28 sec Input," may be causing delays. This small UI update significantly aids in debugging and performance tuning.

GA4 adds Conversion Management Section for easy Google Ads conversion management

3 days ago

Google Analytics

GA4 has introduced a conversion management section under Advertising > Tools, allowing users to manage Google Ads conversions directly from GA4. This section enables the curation of GA4 events, assignment of categories, and triggering of conversions for reporting, remarketing, and ad personalization. A new tab called conversion management appears in the advertising section, where users can create conversions from events and establish conversion categories.

Google Cloud launches Generative AI Leader certification for non-technical professionals

3 days ago

AI Google Cloud

Google Cloud has introduced a Generative AI Leader certification for non-technical professionals, reflecting the rising need for AI skills across various roles. This certification enables managers to leverage generative AI effectively. The $99 exam evaluates knowledge in AI fundamentals, Google Cloud's offerings, techniques for enhancing AI output, and business strategies. A free learning path is also provided to help candidates prepare.

BigQuery Introduces Enhanced SQL Group By Features for STRUCTs and ARRAYs

4 days ago

BigQuery

Google has announced new SQL features in BigQuery that enhance data grouping and query flexibility. The GROUP BY STRUCT feature allows grouping of STRUCT types if all fields are groupable, applicable only in GROUP BY or SELECT DISTINCT clauses. The GROUP BY ARRAY feature supports ARRAY types under similar conditions. Additionally, the GROUP BY ALL clause infers grouping keys from SELECT items while excluding expressions with aggregate or window functions.

Google Adds New Grid Line Customization Options to Looker Studio Cartesian Charts

5 days ago

Looker Studio

Google has introduced enhanced grid line customization for cartesian charts in Looker Studio, allowing users to set specific colors and line styles for individual axis grid lines. This update improves clarity in multi-axis charts and is available for reports with modern charts enabled. This feature enhances visualization flexibility, giving data analysts more control over their visualizations and supporting clearer communication of information.

Google Enhances BigQuery with New Monitoring Tools and Multimodal Analysis Features

5 days ago

BigQuery

'Google has enhanced BigQuery with improved resource monitoring tools, including a six-hour event timeline and a new reservation slot usage view for better resource management. Users can visualize query execution flows more effectively with the new Query text section. Additionally, BigQuery now supports multimodal analysis and transformation workflows in SQL and Python, allowing integration of unstructured data and generative AI for analysis.