Data & Analytics | Swipe Insight

Microsoft Clarity Live Extension Gets Major UI Upgrade for Easier Heatmaps and Recordings

8 days ago

Microsoft Clarity's Live Extension for Chrome and Edge has a new UI, letting users view heatmaps and session recordings directly on their site without logging into the dashboard. It includes combined click and scroll heatmaps, area heatmaps for selected sections, and session recordings showing user interactions. Users can filter recordings by area and access more data via the dashboard. The extension helps analyze engagement and test site elements easily.

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Google Tag Manager adds control to manage monitored domains in Container Diagnostics tool

8 days ago

Google Tag Manager

Google Tag Manager now lets users choose which domains to monitor with the Container Diagnostics tool and ignore others. Domains inactive for over 60 days are automatically deleted. This update offers more control to reduce noise and false positives from the tool.

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GA4 expands cost data import to Google Sheets, BigQuery, Snowflake and more

10 days ago

Google Analytics

GA4 now supports importing cost data from more sources including Google Sheets, BigQuery, Snowflake, Amazon Redshift, Amazon S3, Google Cloud Storage, HTTPS, MySQL, and PostgreSQL in open beta. This allows users to compare performance across all ad initiatives in GA4 reports, enabling a more comprehensive ROAS analysis. The update adds flexibility, like automatic Facebook ad cost imports via BigQuery.

GA4 introduces Consent Signal Rating per Data Stream to improve privacy tracking

11 days ago

Google Analytics

GA4 now provides a Consent Signal Rating for each data stream, helping advertisers comply with Google Ads' new rules blocking conversion tracking for non-compliance. This rating, visible in Admin under Consent settings, can be Excellent or Good. It's crucial for privacy-focused tracking in 2025, especially in the EU. If below Excellent, review your Consent Mode or GTM setup to ensure proper implementation.

Google Introduces Automated Data Insights Feature for BigQuery with Gemini Integration

16 days ago

BigQuery

Google launched an automated data insights feature for BigQuery with Gemini integration that creates natural language questions and SQL queries from metadata, helping analysts explore datasets efficiently. It reveals patterns, checks data quality, and aids analysis without starting from scratch. A Preview feature auto-generates table and column descriptions to improve documentation and discoverability.

Microsoft Clarity launches Flutter SDK for enhanced mobile app analytics and insights

17 days ago

Microsoft Clarity

Microsoft Clarity has launched the Clarity Flutter SDK, bringing behavioral analytics, session replays, and conversion insights to Flutter apps. Flutter's growing popularity makes this tool essential for understanding user behavior across iOS and Android. The SDK offers session replays, heatmaps, and efficient performance with minimal impact. It helps debug UX issues, optimize flows, and improve engagement, with positive feedback from early users.

Google Analytics Measurement Protocol Adds Device and User Agent Fields

22 days ago

Google Analytics

Google Analytics updated its Measurement Protocol with new device and user_agent fields for better event measurement via HTTP requests. Users can send device info such as category, language, screen resolution, OS, model, brand, browser, and versions. This enhances data accuracy by capturing detailed device info for server-to-server and offline interactions, helping businesses track user activity across platforms.

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Google offers buyouts to US employees in Search and other divisions

24 days ago

Google Ads Google Cloud +1 more

Google is offering voluntary buyouts to US employees in its Search, marketing, research, and core engineering divisions, excluding DeepMind, Google Cloud, YouTube, and central ad sales. The buyouts provide a minimum of 14 weeks' pay with a July 1 deadline. Some Google parts require in-office work three days a week by September or face layoffs. Executives say the program supports those not aligned with company strategy or struggling in their roles.

Microsoft Clarity Launches MCP Server for AI-Based Natural Language Analytics

1 months ago

Microsoft Clarity

Microsoft Clarity's MCP Server allows AI tools like Claude to query web analytics using natural language, accessing metrics such as scroll depth and engagement time filtered by device, browser, or region. It simplifies data access for developers and marketers, supports easy installation with Node.js and API tokens, and plans to expand with higher API limits, predictive heatmaps, and deeper AI integration for better analytics and decision-making.