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1 days ago
"Manage data transmission" in Google Tag controls data flow by blocking ads, analytics, or diagnostic requests if consent isn't given, even with Advanced Consent Mode. It allows limited data for ads without consent and automatically refires tags when consent is granted, queuing events until then. This applies only to Google's tags now, with possible future enhancements.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
2 days ago
Google Tag Manager now includes three new Built-in Variables: Analytics Client ID, Analytics Session ID, and Analytics Session Number. These variables retrieve values from Google Analytics cookies safely and faster than the gtag() GET API. Additionally, a new variable type called Analytics Storage allows customization of Measurement ID and cookie prefix for creating personalized versions of these variables.
8 days ago
Looker Studio Pro users can schedule hourly report deliveries and alerts by sending PDFs of reports with links to stakeholders. Scheduling requires permissions or ownership. To set up, view the report, select Share, then Schedule delivery, enter recipients, choose pages, set start time, and frequency, including custom options. Click Schedule to activate.
13 days ago
Google Analytics introduced two new audience templates: High-Value Purchasers, based on purchase count or Lifetime Value (LTV) with an LTV percentile option to target top customers, and Disengaged Purchasers, based on days since last purchase to re-engage past buyers. These audiences can be used in Google Analytics reports and exported to Google Ads for customer acquisition and retention campaign goals.
15 days ago
Google Ads now supports dynamic remarketing using ecommerce data from Google Analytics without needing dynamic events via Google Ads tag. Requirements include enabled ecommerce tracking in GA, linked GA and Google Ads accounts with Personalized Advertising on, and matching product IDs. Using GA data is easier but Google Ads tag data processes faster and covers more, so using Google Ads tags is recommended for best performance.
20 days ago
Google Analytics renamed the Cost data import feature to Campaign data import to better reflect its function of importing campaign-level data like cost, clicks, and impressions from non-Google ads. The feature's functionality remains unchanged, existing imports will continue working, and no action is needed.
20 days ago
The BigQuery Data Transfer Service now supports incremental data transfers from Salesforce to BigQuery in preview. Users can choose Full or Incremental write preferences when setting up transfers. Incremental transfers only move changed data since the last transfer and require specifying Append or Upsert write modes. Append mode adds new rows and needs a watermark column like CreatedDate to track changes, but may cause duplicates.
1 months ago
The Luratic template for Microsoft Clarity has been updated to include Consent Mode integration, improving consent handling compared to the regular GTM template. It also adds a tooltip explaining that using the "friendly name" feature replaces the user_id in Clarity, so both cannot be used simultaneously. The full updated template is available in an article on Best Community.
1 months ago
Clarity added City and State metrics to dashboard cards, improving local traffic insights beyond country-level data. Users can now compare traffic by city and state easily, helping identify strong regions and target local audiences. This update meets user demand for detailed geographic data, enabling better regional analysis and marketing optimization directly from the dashboard.
