Data & Analytics | Swipe Insight

New GA4 Budgeting Feature Introduces Scenario Planning and Projections

3 hours ago

The new budget section in GA4 allows users to create plans with various scenarios, set goals like revenue or spending, and analyze budget impacts on channels. It features a projection tool to assess progress towards objectives and a scenario planner for testing different budgets. The model relies on historical ROAS or CPA based on the chosen attribution model and utilizes up to two years of data to consider seasonality.

Microsoft Clarity Integrates with Microsoft Ads for Enhanced Performance Insights

1 days ago

Microsoft Ads Microsoft Clarity

Microsoft Ads is now integrated with Microsoft Clarity, enabling advertisers to connect ad performance with user behavior insights. This integration allows for understanding user actions post-click through session recordings and heatmaps. Advertisers can identify friction points, enhance landing page performance, and maximize return on ad spend. Key features include viewing session replays by campaign and tracking essential metrics for conversion rate optimization.

Google Introduces Autosave Feature for BigQuery Saved Queries

3 days ago

BigQuery

Google has introduced an autosave feature for BigQuery saved queries that automatically saves changes to query text two seconds after typing stops. These changes are visible in the Version history as "Your changes" but do not create a new version until saved. Users can save a new version through the Google Cloud console. This feature enhances productivity while allowing users to control when changes are visible to collaborators.

Microsoft Clarity Now Available as a Skill on LinkedIn

4 days ago

Microsoft Clarity

Microsoft Clarity users can now add it as a skill on LinkedIn, allowing them to showcase their expertise. This update is significant as LinkedIn, with over a billion users, provides a platform for professionals to highlight skills across various industries. Adding this skill emphasizes experience in behavioral analytics and UX optimization, boosting credibility for marketers, small business owners, and UX designers. Users can add it to their profiles and encourage endorsements.

Automate Meta Ads Creative Generation and Uploading

Featured

Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.

Google Ads launches Google tag gateway for advertisers to boost conversion measurement

4 days ago

Google Ads Tracking +1 more

Google is rolling out the Google tag gateway for advertisers to enhance first-party data strategies and App campaign performance. This feature allows running Google tags through personal infrastructure, improving measurement accuracy and insights into customer journeys. It enhances conversion data accuracy and provides added privacy through confidential computing. Implementation is easy, requiring no changes to existing tag code.

Alphabet Q1 FY25 earnings beat estimates with revenue up 12%

7 days ago

Google Ads Google Cloud +1 more

Alphabet reported Q1 FY25 earnings with revenue up 12% year-over-year to $90.2 billion, beating estimates by $1 billion. Operating margin increased to 34%, and EPS was $2.81, exceeding expectations by $0.80. Google Cloud revenue rose 28% to $12.3 billion, with an 18% operating margin. YouTube ads grew 10% to $8.9 billion. Alphabet's stock rose over 3% after announcing a 5% dividend increase and $70 billion in stock buybacks.

Google retires Key events report and updates Events report with new features

7 days ago

Google Analytics

GA4 is removing the 'Key events' report and updating the 'Events' report to include key events. Users can mark events as key by selecting the star next to the event name. The new 'Events' report also provides access to the DebugView report and Attribution settings. The 'Custom Configurations' menu allows viewing and modifying custom events. The 'Network settings' report identifies the source of key events and configures postbacks for advertising optimization.

Google Analytics updates Reports snapshot with new templates and accurate attribution

11 days ago

Google Analytics

Google Analytics has improved insights and attribution with new pre-built templates in the Reports snapshot section, focusing on user behavior, sales, and marketing performance. This change reduces the time spent creating custom reports. The updated card library enhances card discovery. Additionally, aggregate identifiers will be used for more accurate attribution of paid Google Ads traffic in reports.

Gemini Assistant Launches in BigQuery Data Canvas for Enhanced Data Analytics

14 days ago

Gemini BigQuery

You can now use a Gemini powered assistant in BigQuery data canvas, which can construct and modify canvases to answer analytics questions. This feature is in Preview. The chat assistant can create nodes, run queries, and make visualizations based on user prompts. You can add data and instructions for the assistant to follow. To use it, click Open Data Canvas Assistant, enter prompts, and manage data and settings through the assistant interface.