Facebook updates Developer Policies to improve ad-buying transparency and account structure. Advertisers must keep end advertisers in separate ad accounts unless using vendor_id or brand fields properly. From February 3, 2027, ad-buying solutions must disclose ad spend, fees, and campaign details upon end advertiser request. Meta may disclose info if policy violations are suspected, without prior notice. These changes align with industry standards.
Google Ads introduces a new metric called "Association" in Brand Lift Studies. It lets you pick a concept or attribute, and Google surveys viewers asking which brands they associate with that text. This metric helps measure brand positioning between awareness and consideration stages, not just recall. Note that only three metrics can be used per study.
Upload all Meta ad types in bulk directly from Google Sheets, single image, video, carousel, and flexible ads. Control placements, multiple headlines, primary texts, descriptions, and creatives from one spreadsheet. Built for agencies and teams managing dozens of ads across multiple accounts, helping you launch faster, stay consistent, and avoid costly manual errors.
Meta introduced a no-cost, one-click Conversions API for easier setup. If you already use an advanced CAPI, no changes are needed. For those relying only on Meta Pixel with limited tech resources, this basic CAPI can be enabled via Events Manager in Meta Business Suite. It creates a server-side connection to send web data alongside the Pixel, with automatic event deduplication. Setup involves selecting or creating a dataset and choosing 'Set up with Meta.'
Google now lets advertisers exclude irrelevant placements directly on Pmax, marking a major update for early 2026. This feature enables quick, bulk filtering and exclusion of placements, saving significant time on ad optimization.
Meta will automatically add products from your website not currently in your catalog to help boost sales and ad performance. Advertisers may see a notice about this update. To avoid syncing unwanted products, review the update in Commerce Manager's Overview and opt out or edit the products included. This prevents irrelevant items from appearing in your ads.
Google Ads API v24 is released, requiring client library upgrades to access new features. Key updates include support for conversions with cart data, enabling detailed sales insights, and new metrics for product sales. Several services like AudienceInsights, ReachPlan, and ContentCreatorInsights have been refactored. Changes affect campaign budget, asset views, video ads, and preview services. Live walkthroughs and resources are available for developers.
OpenAI introduced OAI-AdsBot to check the safety and policy compliance of web pages submitted as ads on ChatGPT. It visits landing pages to ensure they follow guidelines and uses page content to decide when to show ads. The data collected is not used for training AI models. The bot's user-agent string is Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-AdsBot/1.0.
Ads Advisor in Google Ads adds three features: proactive troubleshooting to identify and fix policy violations, 24/7 security monitoring with personalized recommendations and a new dashboard, and instant certifications to automate approvals. These updates improve account safety, speed campaign management, and reduce manual work, using AI to boost efficiency and security for advertisers worldwide.
Starting June 1, 2026, Google Ads will change budget pacing for campaigns with daily budgets and ad schedules to better meet monthly spending goals. Instead of pacing by active ad schedule days, pacing will target the monthly limit of 30.4 times the daily budget. Billing limits stay the same, and campaigns won't run on disabled days. No action is needed, but adjust budgets if needed. This excludes Local Services Ads and some other types.
