Meta introduced a new 'Creative' breakdown in Ads Manager to analyze ad results by 'Flexible format' and 'AI generated images.' Advertisers can now see performance data for up to 10 images and videos in a single campaign and compare generated image variations. This update reveals insights previously unavailable, with additional breakdowns like 'Related media' starting to appear for some accounts, enhancing ad optimization.
Google Ads API v18 will sunset on August 20, 2025, causing all v18 API requests to fail after this date. Users must migrate to a newer version before the deadline to maintain API access. Resources for migration include upgrading to the latest version, accessing release notes, and checking recent requests in the Google Cloud Console. For assistance during the upgrade, users can reach out to support or use the forum.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Google is removing ad sharing in the Google Ads API by October 15, 2025, with shared ads stopping service by Q1 2026. Ad sharing let one ad be used across multiple Ad Groups, but asset-based ads like Responsive Search Ads make this less efficient. Users must update apps to create unique ads per group and archive performance data. After Q1 2026, Google will auto-convert shared ads to individual copies, but machine-generated assets won't transfer.
Google launched two AI tools for bulk image editing in Ads and Merchant Center for ecommerce. Ads edits up to 100 images with background or object changes but can't send images back to Merchant Center. Merchant Center's "Generated for You" auto-enhances few products with limited control. Both improve efficiency but aren't ideal for large inventories. An ideal tool would let users select products, choose edits, review, and apply changes.
We’re launching a new Discord server for the “Google Advertising and Measurement Community.” Join by clicking the invite link and following the onboarding guide. The server features products like Analytics, Google Ads, Google AdMob, and Google Ad Manager. The Ads Developer Relations team will engage with users to discuss feedback and updates. A “Meet the Team” event is scheduled for August to introduce the team and explain engagement opportunities.
Facebook is enhancing the partnership ads API to improve creator monetization. New features include AI-driven recommendations for creator content, a streamlined ad format for featuring one partner, and improved workflows for uploading Instagram videos to Facebook. Creators can publish to Instagram Stories through the Content Publishing API, with a limit of 100 posts per day. Developers are encouraged to explore these updates.
Google Ads Editor 2.10 adds 20+ features like campaign-level negative keywords in Performance Max, 9:16 image support for Demand Gen ads, and desktop OS targeting. It includes deep linking recommendations, landing page previews, barcode support, partial extension downloads, and search theme incrementality. New bidding options, AI Max for Search, expanded ad previews, a link checker, and streamlined campaign creation improve targeting, creativity, and workflow.
Meta has removed the guideline of a maximum of six ads per ad set, which stated that exceeding this number offers little benefit. The updated guidance warns that too many ads can lower performance. This change suggests the six-ad limit was a guideline rather than a strict rule. Advertisers with modest budgets should still consider limiting ads, while those with larger budgets can experiment with more ads, but caution is still advised.
Amazon Ads now lets portfolios share unspent campaign budgets with campaigns that have used their daily limits, allowing them to spend up to double their daily budget. This helps campaigns run longer on busy days without raising the total monthly budget. Users can turn this feature on or off. It is available to various customer types across North America, South America, Europe, the Middle East, and Asia Pacific.
