Paid Media | Swipe Insight

Google Commerce Media Suite Boosts Retailer Insights with YouTube Power

2 hours ago

Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.

Meta adds new filters for precise Facebook and Instagram retargeting audiences

1 days ago

Meta Ads

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.

New Display Video 360 API Discord Channels Launch with Updated Documentation

1 days ago

Display & Video 360 Programmatic Ads

Display & Video 360 bulk tools now have support for their API, Structured Data Files, and Bid Manager API in the Google Advertising and Measurement Community Discord server, where the team will engage with users and share updates. The Display & Video 360 API and Structured Data Files documentation has been updated with task guides, concept guides, and better navigation. Feedback can be given via the documentation or Discord server.

Google Ads renames Awareness and Consideration to YouTube reach views and engagement

2 days ago

Google Ads

Google Ads renamed the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is clearer. Ads can be bought through Auction (Google Ads auction system) or Reservation (fixed CPM for impressions, including YT Select and Mastheads). Reservation is available to a limited number of accounts, offering new advertising opportunities.

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Featured

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Introducing Ads DevCast a New Podcast for the Ads Technical Community

2 days ago

Agencies

Ads DevCast is a bi-weekly podcast by Google's Advertising and Measurement Developer Relations team, hosted by Cory Liseno. It focuses on technical updates and tools for developers using Google Ads, Analytics, and more. The first episode covers agents consuming APIs, Model Context Protocol servers, and the Google Ads API Developer Assistant for faster coding. The show supports a broader ads technical community and invites feedback via survey and Discord.

Google Ads API to update Lookalike user lists starting April 30 2026

2 days ago

Google Ads

Google Ads will enforce a uniqueness check for Lookalike user lists starting April 30, 2026, to prevent duplicates in Demand Gen campaigns. A list is duplicate if it matches seed lists, expansion level, and country targeting of an existing one. The API will return DUPLICATE_LOOKALIKE error in v24+ or RESOURCE_ALREADY_EXISTS in earlier versions. Advertisers should reuse audiences and update error handling accordingly.

Universal Commerce Protocol updates simplify AI shopping and Google onboarding

2 days ago

Google Ads AI +1 more

Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.

Apple Ads replaces Custom Reports with new Insights analytics and visualization tool

7 days ago

Apple Ads

Apple Ads replaces Custom Reports with Insights, a tool for analyzing campaign performance by campaign, ad placement, and keyword. It offers a landing page with performance snapshots, predefined customizable reports, and visualization options. Users can create, edit, share, download, and manage reports. It includes troubleshooting tips and limits on time dimensions and data ranges to help optimize ad campaigns effectively.

OpenAI Tests Ads Manager for ChatGPT to Boost Real-Time Campaign Control

8 days ago

AI OpenAI +1 more

OpenAI is testing an Ads Manager for ChatGPT advertisers, allowing marketers to run, monitor, and optimize campaigns in real time. A small group of partners is providing feedback, and testers receive weekly CSV reports with performance data like clicks and impressions. Early advertisers must commit at least $200,000, so OpenAI needs to demonstrate that its ads deliver results.