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3 days ago
Google Ads API v23 introduces channel-level reporting for Performance Max campaigns, showing detailed ad performance across channels like Search, YouTube, and Display at campaign, asset group, and asset levels. This replaces the previous MIXED value with specific channel data, enabling better optimization. Channel data is available from June 1, 2025, and asset group reporting is only via the API.
3 days ago
Google Ads API v23, the first 2026 release, introduces faster updates. Features include ad network breakdown for Performance Max, detailed invoice info, new campaign start/end time fields, store location data in PerStoreView, LIFE_EVENT_USER_INTEREST dimension, conversion rate suggestions for Demand Gen, AI-based audience definition, and new ShoppingPerformanceView metrics. Updated client libraries and a January 29 Discord event are available.
Run a Meta Ads audit with 100+ data points using a structured, automated checklist. Review campaigns, ad sets, ads, creatives, targeting, budgets, and delivery settings to spot hidden issues and missed optimizations. Built for agencies and teams managing multiple accounts who want consistent audits, faster reviews, and clear, actionable insights—without manual digging.
5 days ago
OpenAI plans to charge about $60 per 1,000 views for ads on ChatGPT, which is three times higher than Meta's rates. Advertisers will initially receive only basic data like total views and clicks, without detailed user actions. OpenAI assures it will not sell user data or compromise conversation privacy. Ads will appear soon on free and lower-tier plans, excluding users under 18 and sensitive topics.
5 days ago
Meta Ads introduced ad sequencing for 'Awareness' and 'Engagement' campaigns, previously available only for 'reservation' campaigns with large audiences. To set up, create a campaign with the right objective, set performance goals, control frequency, add ads, configure a lifetime budget, then enable and arrange ad sequencing at the ad set level. This allows ads to show in a specific order, enhancing storytelling and brand interest.
5 days ago
Amazon is updating Sponsored Brands product collections to allow 3-10 products per ad, up from 3. AI will dynamically select relevant products based on customer intent, though manual selection remains an option. Product details will be highlighted in ads, and no custom image or headline is needed, reducing creative work. This marks a push toward AI and personalization in Amazon Ads, with more AI features expected.
Trending ️🔥6 days ago
PMax introduced a new feature called "Your Data Exclusions" that allows excluding first-party data from PMax campaigns. This setting lets users exclude Remarketing Lists and Customer Match Lists directly at the campaign level, removing all remarketing lists, not just audience signals. It can be found under Campaign Settings, within demographic exclusions, where you enable and select your lists to exclude.
6 days ago
Campaign Manager 360 API v4 will be sunset on February 26, 2026. Starting on this date, all v4 API requests will fail. Users are urged to migrate to v5 to avoid service interruptions. The migration guide and release notes provide upgrade details. Contact Campaign Manager 360 API support for questions.
7 days ago
Google Ads Data Manager now suggests relevant product connections based on the user's login email to reduce manual searches and guide missing integrations. This update signals Google's push for a more interconnected ecosystem. For PPC professionals, account performance will increasingly depend on signal quality from integrated data like GA4, YouTube, and Merchant Center, which is crucial for Google's AI in 2026.
7 days ago
Pinterest's new Media Planner in Ads Manager simplifies campaign planning by enabling users to create media plans for brand awareness and consideration campaigns. It allows exploration of audiences by demographics and interests, estimates key metrics like impressions and CPC, and models various budget and media scenarios to optimize campaign outcomes without needing extra tools or spreadsheets.
