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17 hours ago
Google will add AI voice-over to Performance Max video ads by generating voice from headlines/descriptions and layering it onto videos without existing voice. This new feature creates a new video asset and is opt-out, not opt-in. Advertisers must disable it by March 20, 2026, under video enhancement controls if they don't want it. After that, voice-enhanced versions may be served automatically.
4 days ago
Meta will add extra charges called "Location Fees" to cover Digital Service Taxes in certain countries starting April 2026. The fees vary by country: Austria 5%, France 3%, Italy 3%, Spain 3%, Turkey 5%, and the UK 2%. These fees apply based on where ads are shown, not where the advertiser's business is located, increasing the effective CPM for campaigns in these markets.
4 days ago
Starting April 1, 2026, Customer Match uploads via the Google Ads API will no longer work. Users must switch to the Data Manager API for uploading and managing Customer Match data. This change affects developers who haven't uploaded Customer Match data in the last 180 days. The Data Manager API offers enhanced security, unified data ingestion, and new features like confidential matching and encryption. Other Google Ads API functions remain unchanged.
4 days ago
Amazon's new seller agreement lets it disable AI tools on its platform without appeal. It invested $50 billion in OpenAI and is building its own AI Seller Assistant to tighten control. eBay banned third-party AI shopping agents and plans its own AI. OpenAI's ChatGPT has 900 million weekly users who can buy without marketplaces. Marketplaces block outside AI and build their own to control product discovery, shifting from search to AI-driven shopping.
Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.
Trending ️🔥5 days ago
Meta updated click attribution for paid social ads. Click-through attribution now counts only link clicks, while non-link interactions are categorized as engage-through attribution, applying to all formats. The video engaged-view threshold dropped from 10 to 5 seconds, reflecting that many conversions happen quickly. Total reported results should remain stable, but advertisers should check shifts using Ads Manager and review settings if engaged-view was disabled.
Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.
8 days ago
Apple is removing the CPA cap in search campaigns, requiring advertisers to use the Maximize Conversions strategy with target CPA instead. This change limits control, allowing only negative keywords as a control option. The target CPA optimizes bids rather than setting a strict spending limit per install. This shift reflects a broader trend toward full automation by major platforms, reducing advertiser freedom.
8 days ago
VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.
11 days ago
Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.
