Paid Media | Swipe Insight

Meta rolls out WhatsApp Status ads with auto-placement and broader audience reach

13 hours ago

The 'WhatsApp Status' ad placement is expanding to more Meta ad accounts. It activates automatically in 'Traffic' campaigns optimized for link clicks, daily reach, or impressions when using 'Advantage + placements'. Meta added an option to include WhatsApp users with unknown age, potentially increasing reach. Fullscreen vertical (9:16) images or videos are recommended. Without a linked WhatsApp profile, ads may use your Facebook page.

Google Ads API v23.2 Released with New Features and Client Library Upgrades

13 hours ago

Google Ads

The Google Ads API v23.2 release requires upgrading client libraries and code. New features include the VideoEnhancement resource for video ad info, AppTopCombinationView for top asset combinations in App campaigns, and the ability to disable hotel feeds in Demand Gen campaigns. New metrics and enhancements to ContentCreatorInsightsService and ReachPlanService are added. Live walkthroughs and resources are available for support.

Top tips for collaborating with Ads Advisor and Analytics Advisor

13 hours ago

Google Ads Google Analytics

Ads Advisor and Analytics Advisor are AI tools designed to help businesses connect data with decision-making. They respond to natural language questions, recall past interactions, and provide tailored recommendations. Analytics Advisor uncovers hidden trends and insights, while Ads Advisor identifies campaign issues and offers creative ideas. Users should review AI suggestions and provide feedback to improve accuracy and relevance.

Threads Expands Marketing API With Global App Ads and Reply Moderation Tools

13 hours ago

Threads Meta Ads

Threads has over 400 million monthly users and now supports App Ads globally via the Marketing API, allowing app install and event optimization campaigns without new creatives. A new reply moderation tool lets advertisers view, hide, and respond to top-level replies on Threads ads, requiring specific permissions. More details and updates are in the developer documentation and changelog.

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Google Commerce Media Suite Boosts Retailer Insights with YouTube Power

1 days ago

Google Ads Retail Media +1 more

Google's Commerce Media Suite connects retailer insights with YouTube and other platforms to improve advertising across the customer journey. Kroger Precision Marketing partners with Display & Video 360, allowing brands to target Kroger shoppers on YouTube and access SKU-level conversion data. The suite supports commerce audiences from various global retailers, helping brands unify marketing and boost sales online and in-store.

Meta adds new filters for precise Facebook and Instagram retargeting audiences

2 days ago

Meta Ads

Meta introduced new filters for Facebook and Instagram custom audiences to refine retargeting. Users can now retarget based on engagement frequency ('at least' x times) and time frame ('in the past' x to x days). These filters apply to various interactions like account visits, post engagement, and call-to-action clicks. This update helps create higher-quality, evergreen retargeting segments, especially for large audiences.

New Display Video 360 API Discord Channels Launch with Updated Documentation

2 days ago

Display & Video 360 Programmatic Ads

Display & Video 360 bulk tools now have support for their API, Structured Data Files, and Bid Manager API in the Google Advertising and Measurement Community Discord server, where the team will engage with users and share updates. The Display & Video 360 API and Structured Data Files documentation has been updated with task guides, concept guides, and better navigation. Feedback can be given via the documentation or Discord server.

Google Ads renames Awareness and Consideration to YouTube reach views and engagement

3 days ago

Google Ads

Google Ads renamed the "Awareness & Consideration" objective to "YouTube reach, views and engagements," which is clearer. Ads can be bought through Auction (Google Ads auction system) or Reservation (fixed CPM for impressions, including YT Select and Mastheads). Reservation is available to a limited number of accounts, offering new advertising opportunities.

Introducing Ads DevCast a New Podcast for the Ads Technical Community

3 days ago

Agencies

Ads DevCast is a bi-weekly podcast by Google's Advertising and Measurement Developer Relations team, hosted by Cory Liseno. It focuses on technical updates and tools for developers using Google Ads, Analytics, and more. The first episode covers agents consuming APIs, Model Context Protocol servers, and the Google Ads API Developer Assistant for faster coding. The show supports a broader ads technical community and invites feedback via survey and Discord.