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3 days ago
Location-based interactive video ads on Prime Video let advertisers customize national TV commercials with local content like pricing and nearest dealerships, creating many ad variants without extra assets. This improves ad relevance and creative efficiency, targeting local audiences in the US. Available to most advertisers via Amazon DSP Video templates on Managed and Self-Service platforms.
3 days ago
Meta improved app promotion with AI targeting focused on advertisers' specific goals like app downloads, in-app purchases, or ROAS. Value optimization campaigns yield 29% higher ROAS than volume-focused ones. Meta also aligns ad attribution with Mobile Measurement Partners by adjusting user targeting windows to match advertisers' definitions, enhancing campaign efficiency and delivering more valuable conversions.
7 days ago
Meta launched AI tools for lead generation during the post-holiday Q5 period. Advantage+ leads campaigns use AI globally to find cost-effective leads. CRM integration with Zapier and Salesforce is simplified, allowing up to 100,000 free lead events. New SMS and email verification reduce spam. Automated Messenger chats and third-party templates enhance lead nurturing, helping advertisers capture quality leads with less competition and better optimization in Q5.
8 days ago
YouTube is enhancing the TV viewing experience with five new features for creators. These include support for 4K thumbnails, AI upscaling of videos from SD to HD, immersive channel previews, improved contextual search prioritizing channel content, and shopping features like QR codes and timed product highlights. These updates aim to boost content quality, discovery, and viewer engagement on TV screens, supporting creators' growth in the living room market.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
9 days ago
Meta introduced a new 'Budget optimization' view that shows how budget changes could affect key metrics. It adds 'Actual' and 'Estimated' columns in ads reporting, displaying estimated cost per result and results over 7 days. It also provides a recommended budget. This helps when scaling campaigns by offering insights on budget impact.
9 days ago
Google Labs has introduced Pomelli, an AI tool to help small-to-medium businesses create on-brand social media campaigns easily. Pomelli analyzes a business's website to build a unique 'Business DNA' profile, capturing tone, fonts, images, and colors. It then generates tailored campaign ideas and high-quality marketing assets that users can edit and download. Pomelli is now in public beta in select countries.
Threads, with over 400 million monthly users, is enhancing its ad experience by expanding formats and creative options. New features include 4:5 ad rendering for images and videos, support for various video ad aspect ratios, and static 1:1 image carousel ads. Advertisers can now customize creative assets using the Placement Asset Customization tool. Existing and new campaigns will automatically utilize these updates for Threads feed placements.
10 days ago
Meta now supports ROAS campaigns with AEM for gaming apps, with a different interface than Android. You can optimize for in-app ad impressions or purchase value, but selecting "Maximize ROAS" doesn't allow choosing a focus like on Android. ROAS campaigns work well for new game launches but lose efficiency over time. This feature is welcomed due to recent performance challenges.
10 days ago
Google updated Demand Gen campaigns to include New Customer Acquisition goals with two modes: New Customer Only Mode, bidding only on new customers, and New Customer Value Mode, bidding more for new customers than existing ones. This enhances Demand Gen's marketing role. Testing Value Mode is advised for purchase goals, and New Customer Only Mode for strict new customer budgets, with careful rollout and monitoring.
