Paid Media | Swipe Insight

Meta Ads adds Conversion Count breakdown for first and repeat conversions

2 days ago

Meta Ads' new 'Conversion count' breakdown shows 'First conversion' and 'All other conversions' within one attribution setting, useful for campaigns with multiple user conversions. It creates two rows at campaign, ad set, and ad levels, clarifying conversion data without comparing attribution windows. This helps analyze if Meta prioritizes new converters when optimizing for 'First conversions'. The feature is in Ads Manager's 'Breakdown' menu.

Meta Updates Ads Insights Async API with Enhanced Error Messaging

2 days ago

Meta Ads

Meta is enhancing error reporting for the Ads Insights Async API GET {AD_REPORT_RUN_ID} endpoint to improve developer experience. With Graph API version V25.0 on Feb 18, 2026, detailed error information will be provided for failed asynchronous reports. New fields will include error_code, error_message, error_subcode, error_user_title, and error_user_msg. Developers should ensure compatibility with these updates.

Google adds Call Assets to Vehicle Ads for faster dealer calls and leads

3 days ago

Google Ads

Google now includes Call Assets in Vehicle Ads, allowing direct calls to dealers and faster lead generation. This enhancement is significant for automotive advertisers as Vehicle Ads target bottom-of-funnel demand, and adding click-to-call improves user conversion.

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Google Ads API Ends Support for New Session Attributes and IP Address Data

3 days ago

Google Ads

Starting February 2, 2026, the Google Ads API will no longer accept new adopters of session attributes or IP address data for conversion imports. Developers should transition to the Data Manager API, which supports these features. Existing users can continue using the Google Ads API until they migrate. An error may occur if session attributes or IP addresses are included in requests, requiring developers to update their code.

Reddit Launches Max Campaigns Beta for AI-Powered Ad Performance and Audience Insights

5 days ago

Reddit Ads

Reddit's Max campaigns beta use AI and Reddit Community Intelligence™ to automate ad targeting, creative selection, placements, and budget allocation, improving performance and simplifying setup. Early tests showed lower costs and more conversions. It offers AI-generated creative assets and Top Audience Personas, an AI-driven tool combining campaign data with Reddit's community signals. The beta launches to select advertisers with wider access soon.

Google Ads moves to motion with free AI video generation in Merchant Center

6 days ago

Google Ads

Google Ads is moving from static images to motion by introducing free AI Video Generation inside Google Merchant Center. Users can animate product images into short videos quickly, with Google providing an initial prompt upon upload. This benefits demand generation, YouTube Shorts, faster creative testing for e-commerce, and signals Google's preference for motion over static images. This feature may soon be available in Google Ads directly.

Google phases out call-only ads by 2027 for responsive search ads

6 days ago

Google Ads

Google is phasing out call-only ads, stopping new ones in February 2026 and existing ones in February 2027. They will be replaced by Responsive Search Ads with call assets, which use AI to optimize performance. Advertisers should start migrating now to test performance, fix tracking, and adapt messaging for calls and clicks to ensure a smooth transition.

Google Ads adds Go to button for faster Change history navigation

6 days ago

Google Ads

Google Ads added a “Go to…” button in the Change history report to improve navigation. It lets users jump directly from a logged change to the related campaign or ad group, saving time on audits and troubleshooting. This feature helps manage large accounts and bulk edits more efficiently by eliminating manual searches. It was noted by PPC experts as a useful, time-saving update for frequent users.

Meta Ads update Promotions may now appear before people tap on your ads

6 days ago

Meta Ads

Meta Ads now may show promotions directly on ads before users tap them, sometimes changing the CTA to 'See offer'. You can add promotions manually or auto-source promo codes, though auto-sourcing is not recommended for many promotions. To add, go to the ad level in the campaign and find the 'Creative setup' section. Always check for auto-selected promotions to avoid irrelevant offers.