Starting June 15, 2026, Google Ads API will no longer accept new adopters for offline conversion imports, including enhanced lead conversions. The Data Manager API will be the primary method for offline conversion imports. Developers not using offline conversions by May 2026 will get errors if they try to import. Current users can continue with Google Ads API while migrating to Data Manager API. Developer tokens will be allowlisted, and support is available.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
Google's Universal Cart is an AI-powered shopping hub across merchants and Google services like Search, YouTube, and Gmail. It finds deals, tracks prices, flags product issues, and optimizes payment perks. Built on Google Wallet, it enables smooth checkout via Google Pay or merchant sites. The Universal Commerce Protocol expands globally and to new verticals, while the Agent Payments Protocol secures agent purchases. Universal Cart launches in the U.S. this summer.
Meta Ads MCP servers link AI clients to Meta Marketing API for reporting and campaign tasks. Markifact suits agencies needing execution, multi-account support, and approvals. Official Meta MCP offers first-party Meta-only access with limited write actions. Open-source MCPs give developer control but need upkeep. Supermetrics and Windsor.ai focus on reporting; Windsor.ai is read-only for safety. Choose based on write needs, account scale, and integrations.
The Google Ads API v24.1 release requires upgrading client libraries and code. New features include mobile device platform segmentation for better traffic analysis, support for classic images in DemandGen campaigns, passkey authorization for sensitive actions, and enhanced experiment types for detailed performance comparison. A new data retention policy starts June 2026, limiting granular data to 37 months. Resources and support are available.
Google Ads will auto-link YouTube channels to Google Ads accounts after June 10, 2026, unless users act. Linking unlocks organic video metrics in Google Ads, allows building audience segments from past viewers, and lets users count engagement actions like subscriptions as conversions. Users can link accounts now or opt out before the deadline via a notification link.
Merchant Center for Agencies is now rolling out globally, providing agencies a dashboard to oversee client accounts, onboarding, and alerts. It offers portfolio-wide diagnostics to identify and prioritize issues by client, country, or marketing method. Agencies can monitor store quality, inventory, and promotions, and analyze product performance to find ad opportunities and boost campaigns with custom labels.
Microsoft Advertising custom columns now support all conversion metrics, letting users create unique metrics based on key data ratios. Metrics can be based on all or primary conversions, with revenue and ROAS linked to conversion values set at the goal level. This update enhances campaign analysis using user feedback.
The Data Manager API now supports uploading store sales conversions to Google Ads with a simpler workflow, confidential matching, and encryption. It expands Google Analytics event ingestion for web and app streams, allowing any event except reserved ones. The API supports metadata like app instance ID and event routing via Firebase App ID or Measurement ID. Some features require eligibility or allowlist access.
AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.
