Google has reduced the minimum audience size limit to 100 active users for all networks (Display, Search, YouTube) and all segment types, including Remarketing and Customer Lists. This change follows earlier reductions and aims to make audience lists easier to use for smaller accounts. The threshold for segments to appear in Audience Insights has also dropped from 1,000 to 100 users. Updated help pages now include more details and tips.
Demand Gen now includes "Google Maps" as a selectable channel in Channel Control, allowing its use within the channel mix or as a standalone campaign. This upgrade offers new ways to optimize Demand Gen campaigns and could significantly impact campaign strategies. For optimization tips, the Demand Gen Playbook is recommended.
Google updated its AI Overviews ad documentation to include support for ads in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and the US. Previously, ads were only available in the US. The update also states that ads will not be shown for sensitive topics such as adult content, alcohol, gambling, finance, healthcare, and politics.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Google sued SerpApi for bypassing security measures to scrape Google Search results and licensed content, violating website owners' rights. SerpApi uses deceptive methods like cloaking and fake crawler names to steal and resell content, ignoring site directives. Google follows standard crawling rules but takes legal action against scrapers like SerpApi to protect content and fight web abuse.
In early 2026, Apple Ads will add multiple ad positions in App Store search results on iOS and iPadOS 26.2+. Ads can appear in any position based on bid and ranking, but advertisers can't choose positions. Ads use default or custom product pages with optional deep links. Billing remains cost per tap or install. Existing campaigns auto-eligible for all positions. Ads match searches via keywords, focusing on relevance and bid, ensuring high conversion rates.
Google Ads now offers a location option for Demand Gen campaigns, letting advertisers choose between Presence or Interest and Presence targeting. Previously, targeting required excluding all but desired countries since campaigns defaulted to Presence or Interest. It's still advised to use negative location exclusions when necessary, as explained in the Demand Gen Optimization Playbook.
Google launched Nano Banana Pro, an advanced image AI tool now integrated into PMax campaigns. Users can add or edit images, combine products into scenes, and describe subjects, backgrounds, and moods to create visuals. Images are stored for 14 days unless saved. Previously accessible via Asset Studio, it's now fully embedded in PMax for enhanced creative control.
Google Ads API v19 will sunset on February 11, 2026, causing all v19 API requests to fail. Users must migrate to a newer version before this date to maintain access. Resources for migration include upgrading to the latest version and checking release notes. Recent method calls can be viewed in the Google Cloud Console under APIs & Services. For help, users can contact googleadsapi-support@google.com.
You can now create your own overview on Google Ads with the new Custom View setting. This lets you customize dashboards by adding tabs like Performance or Report, toggle cards on or off, reorder the layout with drag and drop, and save up to five different configurations. It helps you focus on the metrics you care about and avoid irrelevant cards for faster decision-making.
