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13 hours ago
Google Ads now offers a location option for Demand Gen campaigns, letting advertisers choose between Presence or Interest and Presence targeting. Previously, targeting required excluding all but desired countries since campaigns defaulted to Presence or Interest. It's still advised to use negative location exclusions when necessary, as explained in the Demand Gen Optimization Playbook.
1 days ago
Google launched Nano Banana Pro, an advanced image AI tool now integrated into PMax campaigns. Users can add or edit images, combine products into scenes, and describe subjects, backgrounds, and moods to create visuals. Images are stored for 14 days unless saved. Previously accessible via Asset Studio, it's now fully embedded in PMax for enhanced creative control.
1 days ago
Google Ads API v19 will sunset on February 11, 2026, causing all v19 API requests to fail. Users must migrate to a newer version before this date to maintain access. Resources for migration include upgrading to the latest version and checking release notes. Recent method calls can be viewed in the Google Cloud Console under APIs & Services. For help, users can contact googleadsapi-support@google.com.
2 days ago
You can now create your own overview on Google Ads with the new Custom View setting. This lets you customize dashboards by adding tabs like Performance or Report, toggle cards on or off, reorder the layout with drag and drop, and save up to five different configurations. It helps you focus on the metrics you care about and avoid irrelevant cards for faster decision-making.
Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!
2 days ago
Google launched a Social Video Upload (Beta) feature in Performance Max campaigns, allowing direct upload of up to 5 social videos without needing YouTube. This move challenges Meta, TikTok, and others, signaling Google's shift toward short-form-first creative across channels for PPC advertisers.
Meta has introduced tools to improve partnership ads on Facebook and Instagram, including better insights, an expanded Partnership Ads Hub, a new Partnership Ads API, and simpler permissions for creators. These ads reduce costs and boost engagement. AI features like creator testimonials enhance performance. Creator eligibility now includes professional mode profiles, broadening options for advertisers.
6 days ago
YouTube Shorts has new ad features for the holiday season, including comments on Shorts ads, creator links to brand websites, and expanded ad placements across devices. These updates aim to boost engagement and purchase intent, with Shorts ads increasing purchase intent by 8.8% and driving 2.9 times more consumer spending intent than competitors. Brands are encouraged to use Shorts for effective holiday campaigns.
6 days ago
The Google Ads API Developer Assistant is a new extension for Gemini CLI that simplifies workflows by allowing users to interact using natural language. It includes features like natural language Q&A, GAQL and Python code generation, direct API execution, and CSV export. Users should be familiar with Google Ads API concepts and have a developer token. The assistant is available on GitHub, and feedback can be provided through surveys or Discord.
7 days ago
Google AdSense will automatically enroll publishers using Offerwall in a new optimization feature starting December 10, 2025. This feature uses machine learning to improve user engagement, potentially increasing ad revenue by 8.15% and conversion rates by 10.2%. A one-month review period will keep current manual metering active before automatic optimization begins on January 10, 2026. Publishers can opt out anytime to keep manual settings.
