Paid Media | Swipe Insight

Microsoft Clarity Launches Full Integration with Google Ads

22 hours ago

Microsoft has launched its Google Ads integration for Microsoft Clarity after a private preview. This integration merges Google Ads performance metrics with Clarity's behavioral analytics, allowing marketers to gain deeper insights. Key features include session recordings, heatmaps, and tools to identify friction points. Users can analyze campaign-level data and track essential metrics. The integration requires linking a Google Ads account through the Clarity dashboard.

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Google Ads Expands Promotion Assets with New Promo Code Features

22 hours ago

Google Ads

Google Ads has expanded its Promotion Assets with new promo code options for advertisers. The update introduces two formats: Promo code (Barcode) allows integration of types like Aztec, Data Matrix, and EAN-8, requiring input of the barcode number. Promo code (QR Code) enables direct text encoding with a 720-character limit but does not support link integration. These features enhance how businesses present promotional codes.

Google Launches Custom AI Agents and Enhanced Search Tools for Retailers

22 hours ago

Gemini Retail Media

Google Cloud is introducing AI tools for retailers, including Google Agentspace for building intelligent agents that enhance customer experiences and streamline operations. Vertex AI Search has been improved for better product discovery, while Connected Stores enhances the omnichannel experience. Retailers like Wayfair are leveraging these tools for efficiency. Partnerships with NVIDIA and Everseen focus on optimizing marketing and in-store experiences.

US Supreme Court Rejects Meta's Appeal in Advertisers' Class Action Lawsuit

22 hours ago

Meta Ads Compliance Monitoring

The U.S. Supreme Court declined to hear Meta's appeal to avoid a class action lawsuit from advertisers accusing the company of inflating ad reach. A lower court's ruling allows advertisers to seek damages collectively, alleging Meta misrepresented the potential audience for their ads. Plaintiffs argue that Meta's estimates were misleading, potentially costing them over $7 billion. Meta contends that the court's approach differs from other federal appeals.

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TikTok Launches AI-Powered Video Editor with Enhanced Features

1 days ago

TikTok Ads

The revamped Video Editor in TikTok Ads Manager uses generative AI to simplify video editing for campaign managers. It includes features like digital avatars, auto-captions, and AI-generated soundtracks for quick adjustments. The tool facilitates localization with translations and voiceovers, combats creative fatigue by refreshing ads, and adds personalization with diverse avatars. Users can access it through the 'Tools' tab in TikTok Ads Manager.

Meta Launches New Testing for AI-Powered Image Animation in Advertising Platform

1 days ago

Meta Ads

Meta has restarted testing its AI-powered Image Animation feature as of January 9, 2025, after previous success. Most advertising accounts are automatically included, potentially affecting 5% of ad impressions, but advertisers can opt out. The initial testing ended in October 2024 and led to integration into Advantage+ Enhancements. This phase indicates Meta's strategy to enhance automated video creation while giving advertisers control over participation.

Google Ads Introduces Learning Phase Estimates Beta for Demand Gen Campaigns

1 days ago

Google Ads

Google Ads has launched a Beta feature called Learning Phase Estimates for Demand Gen campaigns, offering key performance metrics before launch. The forecast card includes Days to First Conversion, First Week Conversions, and Days in Learning Phase. A visual indicator system shows checkmarks for estimates that meet expectations and information icons for those that do not. Factors like daily budget and CPA targets affect the learning phase duration and campaign performance.

Google Ads API v16 to Sunset on February 5 2025 Users Must Migrate to Newer Version

1 days ago

Google Ads

Google Ads API v16 will sunset on February 5, 2025, after which all v16 API requests will fail. Users must migrate to a newer version before this date to maintain API access. Resources for migration include upgrading to the latest version and reviewing release notes. Recent API calls can be viewed in the Google Cloud Console under APIs & Services.

Google Removes Lead Generation and Recording Features from Tax Specialist Local Service Ads Platform

1 days ago

Google Ads

Google is making changes to its Local Service Ads for tax specialists, starting the week of January 6, 2025. Key features being removed include message leads, auto-crediting, booking capabilities, and call recording. Despite these removals, Google stated that tax specialist ads will continue to function normally without any action needed from advertisers. The changes focus on operational aspects while keeping core advertising intact.