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2 days ago
Meta Ads will limit some metrics in the Ads Insights API from January 12, 2026, to improve accuracy and value. The 7-day and 28-day view attribution windows will be removed, but other windows will stay. Breakdown availability changes include unique-count fields limited to 13 months of data and frequency breakdowns to 6 months. Total values for API fields remain accessible for up to 37 months.
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3 days ago
Google expanded the Creator Partnership Hub (Beta) with two new submenus: Overview (Beta), a dashboard summarizing active creator collaborations, brand mentions, and video linking requests; and Analytics (Beta), offering detailed reporting on campaign performance including views, watch time, likes, and sponsored content metrics. These updates improve visibility and reporting for Creator Collaboration campaigns in Google Ads.
3 days ago
Meta's new Video Generation feature, now in beta, uses generative AI to turn single-image ads into multi-scene videos with text and music. It creates lifelike animations, not just slideshows, by using user images, account images, and website content. Users can customize scenes and text overlays. Currently, it's limited to English-speaking audiences and select verticals, with wider availability expected later.
3 days ago
Google Ads API v22 has been released, requiring client library upgrades. Key features include Smart Bidding Exploration for Target ROAS, new asset generation for DemandGen campaigns, a beta AssetGenerationService using generative AI, and enhancements for Performance Max campaigns. New bidding goals for App campaigns for installs are also introduced. More resources are available in release notes and guides. A walkthrough event is set for October 16th.
4 days ago
Google Ads launched an Investment Strategy planner for budget-limited campaigns. It helps advertisers decide how to allocate extra budget to maximize performance. Users select a primary metric, set additional weekly investment, and see projected conversions and changes in cost, ROAS, and conversion value per campaign. Campaigns can be selected or deselected to adjust budget allocation. It resembles a "Fix limited by budget" recommendation in a new tool.
4 days ago
Meta is replacing the 'Post engagement' type with 'Interactions', which now optimizes only for likes, comments, shares, and saves, unlike the old type that included video plays, photo views, link clicks, and more. This change means fewer reported results at higher costs but helps balance ad delivery across formats, reducing bias toward video ads and fragmentation.
4 days ago
Google updated its Misrepresentation policy for Shopping ads and free listings in Merchant Center, adding examples, compliance guidance, and appeals info. The update clarifies enforcement with examples on non-delivery and faulty return/refund processes, without changing current rules. It also offers best practices for compliance and details on the appeals process.
5 days ago
PMax now supports 9:16 vertical image ads, which were first added to Demand Gen campaigns in May 2025 and have expanded to PMax. The specs include a minimum size of 600x1067, recommended 1080x1920, and a max file size of 5MB. Google hasn't officially confirmed where these ads serve, but for Demand Gen, they appear on YouTube Shorts Image placements.
5 days ago
Google is updating Search by grouping text ads under a persistent "Sponsored results" label that remains visible while scrolling, clarifying which results are ads. A new "Hide sponsored results" option lets users collapse ads to focus on organic results. This label also applies to Shopping ads as "Sponsored products." These changes aim to improve navigation and are rolling out globally on desktop and mobile.
