Paid Media | Swipe Insight

Criteo Joins OpenAI ChatGPT Ad Pilot as First Adtech Partner

15 hours ago

Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.

Apple ends CPA cap for search ads shifting to Maximize Conversions automation

1 days ago

Apple Ads

Apple is removing the CPA cap in search campaigns, requiring advertisers to use the Maximize Conversions strategy with target CPA instead. This change limits control, allowing only negative keywords as a control option. The target CPA optimizes bids rather than setting a strict spending limit per install. This shift reflects a broader trend toward full automation by major platforms, reducing advertiser freedom.

Google Ads integrates VEO 3 for free AI image and video creation in Asset Studio

1 days ago

Google Ads

VEO 3 will be integrated for free into Google Ads Asset Studio, making it a complete AI power tool. Users will have access to Nano Banana Pro and VEO 3 AI image and video creation tools together, with unlimited credits for video generation for now. This update is highly anticipated and significantly enhances Google Ads Asset Studio's capabilities.

Google Ads, Run by an AI Agent

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Ads API Developer Assistant v2.0 Transforms Into Proactive Automation Partner

4 days ago

Google Ads

Google Ads API Developer Assistant v2.0 upgrades from code generation to proactive troubleshooting and automation. It features one-command setup and updates, unified directories, a conversion troubleshooting suite, API v23 support, session hooks for automation, enhanced GAQL validation, and experimental Skills for complex tasks. This update improves reliability and speeds up API integration for developers.

Google announces v23.1 release of Google Ads API with new features

5 days ago

Google Ads

The Google Ads API v23.1 release requires upgrading client libraries to access new features. It adds support for the EU Political Ads Regulation with new campaign and customer fields, introduces YouTubeVideoUploadService for video management, supports text guidelines for campaigns, and adds metrics for unique users seeing ads multiple times. It also tracks YouTube follow-on views. Resources and live events are available for learning more.

Google Ads Support Form Now Requires Authorization for Account Changes

6 days ago

Google Ads

Google Ads support now requires users to authorize a specialist to access and make changes to their accounts when submitting a support form. This means users allow Google Ads experts to troubleshoot but bear all risks, including no guarantees on performance or results. Users must understand the implications before consenting, as they remain responsible for their account spend and outcomes.

Meta changes CTA buttons on posts to show only in ads not on original posts

6 days ago

Meta Ads

Meta changed how CTA buttons appear on existing posts. Previously, adding a CTA in Ads Manager updated the original post, showing the button on the Page too. Now, the CTA only appears in the ad, not on the original post. This allows advertisers to tailor CTAs to campaign goals, align messaging with funnel stages, and test multiple CTAs without changing the organic post.

Google Ads updates budget pacing for Ad Scheduling starting March 2026

11 days ago

Google Ads

Starting March 1, 2026, Google Ads will change budget pacing for campaigns using Ad Scheduling. Monthly spending limits stay at 30.4 times the Average Daily Budget, but systems will try to spend up to this limit regardless of the Ad Schedule. Daily spend won't exceed twice the Average Daily Budget. Campaigns won't run on days they're turned off. Advertisers should adjust budgets if needed due to this change.

Google adds Scenario Planner to Meridian for real-time marketing ROI estimates

11 days ago

Google Ads Attribution

Google is adding Scenario Planner to its Meridian marketing measurement toolbox, giving marketers and developers tools to improve campaign measurement. Many marketers struggle to link Marketing Mix Model outputs to business decisions. Scenario Planner offers a user-friendly interface for experimenting with budgets and seeing real-time ROI without coding, making measurement insights more accessible and actionable.