AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager for US businesses, enabling easier ad creation and management. They introduce cost-per-click bidding alongside cost-per-mille, charging advertisers only for clicks. New measurement tools track ad impact while protecting privacy. Partnerships with agencies and tech firms support campaigns. The aim is a broader ad platform that keeps ChatGPT answers independent and private.
ChatGPT is an add-on for Excel and Google Sheets that helps analyze, update, and explain spreadsheets using GPT-5.5. It builds sheets, adds formulas, and provides insights, saving time on tasks like forecasts and reports. Available globally for many ChatGPT plans, it preserves formatting, explains changes, and asks permission before editing. Some advanced Excel features aren't supported, and users should verify changes to avoid errors.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Measurement is key for growth in the AI era, helping businesses understand consumer journeys and drive sustained growth. Google is simplifying data management, causal experiments, and unified insights to improve marketing decisions. New tools include Data Manager updates, Google tag upgrades, Meridian GeoX for geo-experimentation, and Meridian Studio for easier marketing mix modeling, all aimed at boosting ROI and media investment efficiency.
AI Max, Google's AI-powered Search ads product, turns 1 and expands to Shopping and Travel campaigns, helping advertisers capture more opportunities. AI Max for Shopping uses Merchant Center feeds to create dynamic ads for complex searches. Travel campaigns are unified for easier management. AI Brief lets advertisers guide AI with brand tone, messaging, and audience preferences. Final URL expansion uses AI to match searches to the best landing pages.
OpenAI released GPT-5.5, a smarter model excelling at coding, research, data analysis, document creation, and software use. It handles complex tasks autonomously, improving efficiency and intelligence without slowing down. GPT-5.5 shows strong coding skills, better reasoning, and tool use, outperforming GPT-5.4. It’s used across industries for software engineering, finance, and communications, boosting productivity and accuracy.
OpenAI's workspace agents in ChatGPT let teams create shared AI agents to handle tasks and workflows within organizational controls. Powered by Codex, they automate reports, coding, and messaging, running continuously in the cloud. They integrate with tools like Slack, follow team processes, and need approvals when required. Agents improve with use, support enterprise governance, and offer admin monitoring. Available in business and education plans.
OpenAI introduced OAI-AdsBot to check the safety and policy compliance of web pages submitted as ads on ChatGPT. It visits landing pages to ensure they follow guidelines and uses page content to decide when to show ads. The data collected is not used for training AI models. The bot's user-agent string is Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; OAI-AdsBot/1.0.
OpenAI's GPT-Image-2 powers ChatGPT Images 2.0, creating realistic images with accurate text and details, improving on past models. It can search the web, generate multiple images per prompt, and supports non-Latin scripts. It produces up to 2K resolution images for marketing and comics. Available to all ChatGPT and Codex users, with paid advanced features and an API.
