Universal Commerce Protocol (UCP) introduces new features to improve online shopping, including a Cart option for adding multiple items at once, a Catalog feature for real-time product details, and Identity Linking for consistent loyalty benefits across platforms. Google is simplifying UCP onboarding via Merchant Center and partnering with Commerce Inc, Salesforce, and Stripe to expand agentic commerce on Google surfaces.
OpenAI launched GPT-5.4 mini and nano, faster, smaller models for coding, reasoning, and multimodal tasks. GPT-5.4 mini outperforms GPT-5 mini and nears GPT-5.4's performance, while nano is cheaper for simpler tasks. Designed for low-latency uses like coding assistants and subagents, they balance speed, cost, and capability. GPT-5.4 mini supports text, images, tools, and is in API, Codex, ChatGPT; nano is API-only and cheaper.
Marketing Auditor simplifies your audit process, letting you generate comprehensive, white-label reports in just a few clicks. Save over 10 hours per report while analyzing 200+ data points and delivering 50+ pages of actionable insights. Customize reports with professional themes or your own branding, and export them in editable formats like PowerPoint or Google Slides to showcase your expertise.
OpenAI is testing an Ads Manager for ChatGPT advertisers, allowing marketers to run, monitor, and optimize campaigns in real time. A small group of partners is providing feedback, and testers receive weekly CSV reports with performance data like clicks and impressions. Early advertisers must commit at least $200,000, so OpenAI needs to demonstrate that its ads deliver results.
Google Maps launches Ask Maps, a conversational tool using Gemini models to answer detailed local queries and personalize suggestions from community reviews. It simplifies trip planning and bookings. The update also features Immersive Navigation with 3D visuals, natural voice guidance, route options, and parking info, improving driving ease and safety. Available now in the U.S. and India on mobile, with desktop and wider device support coming soon.
OpenAI released GPT-5.4, their most capable model for professional work, improving reasoning, coding, and tool use. It handles spreadsheets, presentations, and documents better, supports up to 1M tokens, reduces errors, and speeds workflows. GPT-5.4 features tool search for efficiency and improved safety. Available in ChatGPT, API, and Codex, with GPT-5.4 Pro for complex tasks.
OpenAI released GPT-5.3 Instant, enhancing conversation flow with more accurate answers, fewer refusals, and better web info integration. It improves writing, reduces hallucinations, and offers clearer, more relevant responses on topics like archery, sports, and dating in San Francisco. GPT-5.3 features a natural tone and is available now, with GPT-5.2 retiring in June 2026.
Criteo joins OpenAI's ChatGPT ad pilot as the first adtech partner, enabling brands to run performance-driven ads within ChatGPT using commerce data and retailer relationships. This allows actionable, measurable ads during high-intent moments, leveraging retail data for targeted AI placements and closed-loop measurement. Retail media may extend beyond platforms into AI-driven conversational commerce, increasing the value of first-party data.
Google launches Nano Banana 2, a new image generation model combining advanced world knowledge, high visual quality, and fast speed. It offers precise text rendering, subject consistency for up to five characters, and production-ready specs up to 4K resolution. Nano Banana 2 integrates real-time web data for accuracy and is available across Google products including Gemini app, Search, AI Studio, Google Cloud, Flow, and Google Ads.
Circle to Search lets users explore multiple items in one image, identifying each object and providing detailed info. It supports fashion searches by recognizing entire outfits for shopping or style inspiration. Users on Samsung Galaxy S26 and Pixel 10 can virtually try on clothes from Circle to Search. Powered by Gemini 3 AI, it analyzes and searches multiple items simultaneously, improving discovery and shopping.
