Google is upgrading Search with AI, introducing Gemini 3.5 Flash as the default model globally. The Search box is redesigned with AI to better understand queries, supporting text, images, files, videos, and tabs. New Search agents work 24/7 to provide updates and actions on tasks. Agentic coding creates custom UIs and dashboards. Personal Intelligence expands to 200 countries, connecting apps like Gmail securely. Features roll out summer 2026.
Google released Gemini 3.5 Flash, an AI model excelling in complex tasks and coding with high speed and performance. Available globally via the Gemini app, Google Search, developer tools, and enterprise platforms, it outperforms previous versions and cuts task time and cost. It powers personal AI agents like Gemini Spark and enhances Search features. Built with advanced safety measures, it reduces harmful content and improves accuracy.
Google's Universal Cart is an AI-powered shopping hub across merchants and Google services like Search, YouTube, and Gmail. It finds deals, tracks prices, flags product issues, and optimizes payment perks. Built on Google Wallet, it enables smooth checkout via Google Pay or merchant sites. The Universal Commerce Protocol expands globally and to new verticals, while the Agent Payments Protocol secures agent purchases. Universal Cart launches in the U.S. this summer.
Google has released a new guide to help website owners, SEOs, and developers optimize content for generative AI features in Google Search. The guide covers creating valuable, unique content, tips for local, shopping, image, and video content, debunks common misconceptions, and offers initial advice on AI agents. It emphasizes that SEO best practices remain essential for success with generative AI in Search.
Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.
Meta Ads MCP servers link AI clients to Meta Marketing API for reporting and campaign tasks. Markifact suits agencies needing execution, multi-account support, and approvals. Official Meta MCP offers first-party Meta-only access with limited write actions. Open-source MCPs give developer control but need upkeep. Supermetrics and Windsor.ai focus on reporting; Windsor.ai is read-only for safety. Choose based on write needs, account scale, and integrations.
Meta has launched the AI Developer Assistant for WhatsApp Business developers and tech providers to simplify onboarding. This AI tool offers contextual guidance, troubleshooting, and answers based on official documentation, helping with app configuration, business verification, and app review. It is integrated into onboarding flows and is being rolled out to all developers by mid-June to speed up setup and launch.
Incognito Chat with Meta AI on WhatsApp and the Meta AI app offers fully private conversations using WhatsApp's Private Processing technology. Unlike other incognito modes, Meta cannot access or save your messages, which disappear by default. This feature creates temporary, secure chats invisible to anyone else. Meta plans to add Sidechat for private AI help within WhatsApp chats soon. The rollout is ongoing.
AI-powered bidding and budgeting tools enhance Search and Shopping campaigns by adapting to consumer behavior. Journey-aware bidding learns from full customer journeys to optimize lead generation. Smart Bidding Exploration captures new queries and customers. Campaign total budgets cut manual adjustments by 66%, while demand-led pacing adjusts spending to match demand, maximizing opportunities without exceeding budgets.
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager for US businesses, enabling easier ad creation and management. They introduce cost-per-click bidding alongside cost-per-mille, charging advertisers only for clicks. New measurement tools track ad impact while protecting privacy. Partnerships with agencies and tech firms support campaigns. The aim is a broader ad platform that keeps ChatGPT answers independent and private.
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