Google is rolling out advanced AI capabilities in Search, including the Gemini 2.5 Pro model and Deep Search, available to Google AI Pro and AI Ultra subscribers. Gemini 2.5 Pro enhances Search with superior reasoning, math, and coding skills, accessible via a drop-down menu in AI Mode. Deep Search uses Gemini 2.5 Pro to perform extensive research by conducting hundreds of searches and synthesizing information into comprehensive, fully-cited reports, aiding in complex tasks like job research, hobbies, studies, and major life decisions.
Additionally, a new agentic feature allows Search to make AI-powered calls to local businesses to gather pricing and availability information, streamlining tasks such as booking pet grooming or dry cleaning services. This feature is rolling out in the U.S. for all users, with higher usage limits for AI Pro and AI Ultra subscribers. Businesses maintain control through their Business Profile settings.
These enhancements represent Google’s commitment to integrating its most advanced AI models into Search, initially offering early access to premium subscribers before expanding globally.
Key Features
- Gemini 2.5 Pro: Advanced AI model for complex reasoning, math, and coding queries.
- Deep Search: Conducts hundreds of searches, synthesizes data, and produces detailed, cited reports.
- AI-powered calling: Automates calls to local businesses to retrieve pricing and availability, saving users time.
- Availability: Rolling out in the U.S. for Google AI Pro and AI Ultra subscribers, with plans for broader global access.
- Business control: Businesses manage interaction permissions via Business Profile settings.
These updates highlight Google's focus on making Search more intelligent and efficient through cutting-edge AI technology.
