SEO | Swipe Insight

Microsoft Copilot enhances AI search with prominent citations and new dedicated search tab

6 days ago

Copilot is enhancing its AI search by adding prominent, clickable citations and an aggregated source view to build trust and transparency. The new dedicated search experience within Copilot offers precise, adaptive responses with easy navigation links for quick access to relevant sites. These updates aim to balance trust, freedom, and control while supporting a healthy web ecosystem by highlighting publisher sources clearly and accessibly.

Snapchat Integrates Perplexity AI for Conversational Search in 2026

12 days ago

Snapchat Perplexity

Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.

Marketing Workflow Templates

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Google Search simplifies search results page for better user experience

12 days ago

SEO Google Search Console

Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.

Google adds new Google-CWS user agent for Chrome Web Store fetcher

12 days ago

SEO

Google added a new user agent named Google-CWS to the Googlebot's user-triggered fetchers documentation. This user agent is used by the Chrome Web Store to request URLs that developers include in the metadata of their Chrome extensions and themes.

Microsoft Extends OpenAI Partnership Through 2032 with 135 Billion Dollar Stake

20 days ago

OpenAI Microsoft

Microsoft extends its partnership with OpenAI until 2032, holding a $135 billion stake (27%). The deal keeps Microsoft as OpenAI's exclusive IP and Azure API partner until AGI, with AGI verified by an expert panel. Microsoft’s IP rights last through 2032, excluding consumer hardware. OpenAI can partner with others and provide API access to US national security customers. OpenAI commits to $250B in Azure services, and Microsoft can pursue AGI independently.

Google Search Console Launches New Query Groups Feature in Insights

21 days ago

SEO Google Search Console

Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.

Google Search Console Reports Not Updating Since October 19 Affecting All Profiles

25 days ago

SEO Google Search Console

The Google Search Console performance reports have not updated since October 19/20 for all profiles and websites. While the 24-hour view shows data, the 7-day filter fails to display anything from October 19 onward. Many users have reported similar issues on social media, expressing frustration. Despite these problems, it is believed that the data is not lost and will be fixed soon, as such issues are not uncommon for Search Console reporting.

Google Search Console Reports Missing Data for October 14 2025

28 days ago

SEO Google Search Console

The crawl stats report in Google Search Console is missing data for October 14, 2025, resulting in a noticeable gap in the chart. This issue appears to affect all profiles within Google Search Console, indicating it is a broader Google problem rather than site-specific. This data loss is not unprecedented, as similar occurrences were noted in May 2022, February 2022, and November 2021.

Microsoft adds data-nosnippet HTML attribute support to Bing Search

1 months ago

Bing SEO

Microsoft now supports the data-nosnippet HTML attribute in Bing Search, letting creators control which content appears in search snippets and AI answers. It helps protect paywalled or sensitive content while keeping pages discoverable and rankable. The attribute excludes marked sections from previews but not indexing, aiding brand management and content control. It complements other Bing directives for managing search visibility.