Browse by category sorted by latest
2 days ago
Google fixed a bug causing AI Mode search traffic to be misreported as direct traffic instead of organic traffic in Google Analytics. The issue started when Google added rel="noopener noreferrer" to AI Mode search result links, skewing traffic source data. SEO experts confirmed the fix and recommend monitoring analytics and annotating changes to track accurate traffic attribution going forward.
4 days ago
Google's new document explains ads can appear around or within AI Overviews in search results, which summarize complex queries. Ads target commercial intent by matching user queries and AI content. Currently in the US for English, ads from Search, Shopping, and Performance Max campaigns are eligible. Advertisers should use broad match or keywordless targeting and smart bidding. Retailers need to keep product feeds updated for shopping ads.
8 days ago
Google advises site owners to focus on unique, valuable content that meets visitors' needs for success in AI search. They emphasize good page experience, technical accessibility, managing visibility, and accurate structured data. Supporting multimodal content with images and videos is encouraged. Google recommends valuing visit quality over clicks and adapting to evolving user needs as AI search evolves.
10 days ago
Flow is Google's new AI filmmaking tool built for creatives using advanced models Veo, Imagen, and Gemini. It enables effortless storytelling with cinematic clips, realistic physics, and intuitive prompting. Features include camera controls, scene editing, asset management, and a showcase called Flow TV. Available to Google AI Pro and Ultra subscribers, it supports filmmakers by integrating their feedback and expanding creative possibilities.
Markifact offers ready-to-use marketing workflow templates to save time and automate digital marketing tasks. It is a no-code platform that enables users to create AI-powered workflows for automating decisions and actions across various marketing channels. Scale your marketing with agentic workflows, start using Markifact now for free!
10 days ago
Google launches AI Ultra, a $250/month plan offering top-tier access to advanced AI tools like Gemini, Flow, Whisk, NotebookLM, and Project Mariner, plus YouTube Premium and 30 TB storage. It targets creatives and professionals needing high usage limits. The $20/month AI Pro plan offers fewer features, 2 TB storage, and is expanding free access to students in several countries.
10 days ago
Google's Gemini app offers free Gemini Live with camera and screen sharing on Android and iOS for real-time help. Imagen 4 improves image generation, and Veo 3 creates videos with native audio. Deep Research adds private data for custom reports. Canvas supports interactive content and coding. Gemini is coming to Chrome with browsing help. Interactive quizzes aid learning, with free student upgrades. New AI Pro and Ultra plans offer advanced features.
Trending ️🔥Google introduces AI Mode for shopping, combining Gemini AI and the Shopping Graph with over 50 billion product listings updated hourly. It offers personalized visual browsing, smart filtering, and an agentic checkout that tracks prices and completes purchases via Google Pay. A new virtual try-on feature lets users upload photos to see how clothes fit, powered by a custom image model, rolling out soon in the U.S.
10 days ago
Microsoft Bing updated IndexNow to support product schema, with Shopify integrated and Amazon soon to follow. This enables faster real-time indexing of product updates like price changes and restocks, improving accuracy in search, shopping results, and ads. IndexNow uses structured data to help search engines quickly reflect fresh product info, reducing delays and enhancing visibility, trust, and ad performance.
15 days ago
Perplexity partners with PayPal to enable agentic commerce on its Pro platform, allowing U.S. users to shop instantly via chat using PayPal or Venmo. This integration supports secure, seamless transactions with features like tokenized wallets and passkey checkouts. The collaboration aims to enhance conversational commerce, leveraging PayPal's global reach and security, challenging traditional shopping tools like Google Shopping.
