SEO | Swipe Insight

Google adds AI Mode to Circle to Search and Lens with gaming help and deeper insights

1 days ago

Google integrated AI Mode with Circle to Search and Google Lens, allowing follow-up questions and deeper exploration without switching apps. Circle to Search, on over 300 million Android devices, offers quick AI insights by circling or tapping content. AI Mode is also available via Google Lens on Android and iOS. New gaming help provides in-game tips through Circle to Search. AI Overviews now offer clearer, more visual responses.

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Perplexity launches Comet AI browser to challenge Google Search

2 days ago

Perplexity

Perplexity launched Comet, an AI-powered browser challenging Google Search, available first to $200/month Max plan subscribers and invitees. It features Perplexity's AI search engine and Comet Assistant, which automates tasks like summarizing emails and managing tabs. Comet aims to enhance curiosity, organize digital life, boost productivity, and provide personalized, intelligent browsing with privacy and usability focus.

Google Search Console adds discussion forum filter for better search visibility

3 days ago

SEO Google Search Console

Google Search Console now has a filter for discussion forum content, showing how user discussions perform in search. Discussion forum markup helps Google identify forum content for features like Discussions. Forums should nest comments under posts using DiscussionForumPosting markup, with structures for threaded or linear forums. Q&A markup is for question-answer forums. Use Collection or ItemList to group posts on pages with multiple posts.

Microsoft to lay off 9,000 employees in latest workforce reduction

8 days ago

Microsoft

Microsoft will lay off about 9,000 employees, less than 4% of its global workforce, across teams and geographies. This follows earlier cuts of over 6,000 jobs in May and 300 in June. The company aims to reduce management layers to increase agility. Despite layoffs, Microsoft reported strong financial results with $26 billion net income and $70 billion revenue in the March quarter, driven by growth in Azure and productivity software.

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Cloudflare blocks AI crawlers by default and offers Pay Per Crawl payment model

10 days ago

AI SEO

Cloudflare blocks AI crawlers by default and introduces Pay Per Crawl, letting content creators charge AI services for access. Using HTTP 402 responses and authentication, publishers can allow, charge, or block crawlers with flat prices. This empowers creators to monetize content at scale and supports future dynamic pricing and agent-based access. Pay Per Crawl is in private beta.

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Google begins June 2025 core update rollout affecting all search rankings

11 days ago

SEO

Google started rolling out its June 2025 core update at 7:34 AM PDT, which may take up to three weeks to complete. Core updates involve broad changes to Google's ranking systems, aiming to improve the surfacing of helpful, high-quality content. These updates affect rankings across all industries and topics, unlike updates targeting specific content types or violations.

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Google Launches New Search Console Insights Report

11 days ago

SEO Google Search Console

Google has launched a new Search Console Insights report integrated into the main Search Console after testing and feedback. This report provides a cohesive experience for content creators to understand website performance without needing data expertise. Users can view total clicks and impressions, identify top-performing pages and search queries, and track progress with the Achievements feature. The rollout will occur gradually, and feedback is encouraged.

Google launches Doppl app to visualize outfits with AI on iOS and Android

12 days ago

AI SEO

Google launched Doppl, an experimental AI app on iOS and Android in the U.S. that lets users visualize outfits on a digital animated version of themselves. It builds on Google Shopping's virtual try-on by allowing photo uploads of outfits to try on. Doppl creates AI-generated videos to show how clothes might feel. Users can save and share looks. The app is experimental and may have inaccuracies.

Google tests feature to customize Top Stories with preferred news sources

15 days ago

SEO

Google is testing a feature that lets users customize the Top Stories section by selecting preferred news sources, available in the U.S. and India. Users can see more updates from chosen sites alongside other results. Other personalization options include updated content on repeated searches, promoted frequently visited sites, following sports teams in Discover, saving favorite shopping styles, and a curated shopping feed based on interests.