SEO | Swipe Insight

Google updates Merchant Center documentation on energy efficiency and certification

2 days ago

Google updated its Merchant Center documentation by removing the EnergyConsumptionDetails properties and providing an alternative for the certificationIdentification property. The hasEnergyConsumptionDetails remains backwards compatible for existing implementations. The update aims to enhance energy efficiency documentation, as the EnergyConsumptionDetails type is replaced by the more robust Certification type, announced in October 2024.

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Google Introduces AI Overviews in YouTube Search for Enhanced Video Discovery

3 days ago

AI Overviews YouTube

Google is introducing AI features to YouTube search, similar to those in Google Search. A new video results carousel will appear for specific queries, using AI to highlight relevant video clips. This aims to enhance content discovery, particularly for product searches or location inquiries. The feature is currently being tested with a small group of YouTube Premium members in the US for certain English queries, allowing users to provide feedback.

Google to Drop Support for Special Announcement Structured Data by July 2025

3 days ago

SEO

Google will stop supporting the Special Announcements structured data type by July 31, 2025. This data type was introduced in April 2020 for COVID-related announcements and never evolved beyond that purpose. It allowed local businesses to communicate changes like store hours but remained a beta feature throughout its existence. Users can keep this data on their sites without negative effects, but it will not impact Google Search.

Google Introduces Video Previews for Business Profile Verifications

4 days ago

Google Business Profile

Google has introduced a new feature for Google Business Profile verifications called Video Previews. This allows users to preview their video before submitting it for review, ensuring that all necessary elements are included. The feature aims to streamline the video verification process, enhancing clarity and accuracy while saving time and reducing resubmissions.

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Google to Redirect Country Code Domains to Google.com

11 days ago

SEO

Google will redirect its country code top-level domains (ccTLD) to Google.com, meaning users of domains like google.fr or google.ng will be redirected. This change is due to improvements in providing local search experiences since 2017, making ccTLDs unnecessary. The rollout will happen gradually, and users may need to re-enter search preferences. While the browser address bar will change, search functionality and compliance with national laws will not be affected.

Google Expands Availability for Structured Data Carousels in EEA Countries

13 days ago

SEO

Google updated the structured data carousels (beta) documentation to include current interest forms and supported query types, reflecting the feature's current state. The feature is in beta and may change. Businesses in the EEA can fill out interest forms for ground transportation, hotels, vacation rentals, local businesses, flights, and shopping queries. This feature is available only in EEA countries on desktop and mobile devices.

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Google Search Console API Adds Support for Hourly Data

17 days ago

SEO Google Search Console

Google Search Console API adds hourly data support to the Search Analytics API, allowing access to up to 10 days of hourly breakdowns. This enhancement responds to user requests for better data analysis. Developers can now analyze recent performance trends and compare data across weeks. New features include the HOUR dimension for grouping responses and the HOURLY_ALL dataState for partial data. Feedback from users is welcomed.

Google Discover will expand to desktop

17 days ago

SEO

Google Discover will be available for desktop, expanding its reach beyond mobile. The feature was showcased at #sclmadrid and aims to enhance real-time content strategies for publishers. Currently available on mobile since 2018, Discover will soon be integrated into the desktop version of Google.com. This change could significantly increase traffic for news publishers, potentially doubling their exposure through Discover on the desktop home page.

Google Search Console Renames Shopping Tab Report to Merchant Opportunities

18 days ago

SEO Google Search Console

Google has renamed the Search Console Shopping tab listings report to the Merchant opportunities report. This report provides recommendations for improving online shop visibility on Google, now including payment methods and store ratings. Users can view suggestions by linking their Merchant Center account. Adding store information can enhance product displays and assist customers during their shopping experience.