Google Discover now integrates posts from platforms like X, Instagram, and YouTube Shorts, allowing users to find articles, videos, and social posts in one place. Users can follow publishers and creators directly on Discover to personalize their feed and preview content before following. These updates aim to improve connections between audiences and creators and make Discover a better starting point for exploring content.
Earlier this year, signs indicated that Google's local Questions and Answers feature was fading in various regions, including India. Google has announced via email that it will discontinue the My Business Q&A API on November 3, 2025. The email, shared by Dale Jepto in the Local Search Forum, states that while the API will be discontinued, users can still access existing data until that date. Google is also updating the Q&A functionality and user experience.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
Google Search Console now includes an Achievements report to track milestones previously shared via email. The report shows one "In progress" achievement at a time based on recent clicks, such as reaching 50 clicks in 28 days, which triggers a celebratory email. It has "In progress" and "Achieved" sections, allowing users to compare traffic, access Insights, and find tips and resources.
Google may have disabled or is testing the removal of the `&num=100` URL parameter, which allowed fetching 100 search results in one request. This change, noticed around September 10, disrupts rank-tracking tools and reduces desktop impressions in Search Console. Users now need multiple requests for 100 results, increasing costs. SEO teams should monitor trends and consult tool providers. Google has not confirmed if this is permanent.
Google will stop reporting six deprecated structured data types in Search Console: Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement, and Vehicle Listing. These will be removed from rich result reporting, Rich Result Test, and Search appearance filters on September 9. The API supports them until December 2025. Deprecated fields will show as NULL by October 1, 2025, so queries should use IS NOT TRUE to handle NULLs.
AI Mode is now available in Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. This expansion uses advanced Gemini 2.5 technology to provide nuanced, locally relevant AI search experiences beyond simple translation. It allows users worldwide to ask complex questions and explore the web deeply in their preferred language. AI Mode can be tried at google.com/ai.
Apple plans a 2026 update for Siri and Apple Search with an AI web search tool called World Knowledge Answers, summarizing internet info for faster, accurate results. It will be added to Safari, Spotlight, and iPhone search. The tech, Linwood and LLM Siri, is part of the Luck E update, possibly iOS 26.4. Apple is working with Google, using a Google AI model for voice assistant and search, including text, photos, video, and local points of interest.
Google updated Business Profiles links policies, requiring valid, verified links that lead to specific location pages and allow customers to complete actions. Links must be accessible to Google's crawlers without restrictions like CAPTCHAs or IP blocks. A maximum of 20 links per transaction type is allowed. Duplicate or third-party domain links are restricted. Non-compliant links may be removed after automated checks.
A federal judge ruled Google won't be forced to break up its search business but must stop exclusive deals limiting competition, share search data with rivals, and offer search services at standard rates. This follows a 2024 decision that Google illegally maintained a monopoly. The final judgment awaits revision by September 10 and will last six years. Appeals and related cases may continue until 2027 or 2028.