SEO | Swipe Insight

Google Business Profile Adds Scheduling and Multi-Location Publishing to Google Posts

2 days ago

Google now allows scheduling Google Posts in advance and publishing across multiple locations with one click, helping businesses save time and engage customers during busy seasons. Posts can include updates, offers, and events with text, photos, videos, and action buttons. They appear on Business Profiles in Search and Maps. Posts must follow content policies and can be edited or deleted after publishing.

Google Launches Gemini 3 Pro to Boost AI Search with Interactive Tools and Simulations

2 days ago

Gemini SEO

Google introduced Gemini 3, its most advanced AI model, now in Google Search's AI Mode for U.S. Pro and Ultra subscribers. It offers improved reasoning, deeper understanding, and dynamic visual layouts with interactive tools and simulations tailored to queries. Gemini 3 enhances search by better grasping intent and finding new content. Upcoming updates will route complex queries to Gemini 3, providing custom visuals and real-time coded simulations.

AI marketing workflows made simple

Featured

Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Adobe Acquires Semrush for 1.9 Billion to Boost Brand Visibility with AI

2 days ago

SEO Semrush

Adobe is acquiring Semrush for $1.9 billion to boost its Digital Experience portfolio, focusing on brand visibility and SEO amid generative AI growth. Semrush’s generative engine optimization complements Adobe’s Experience Manager and Analytics. The deal, approved by both boards, is expected to close in early 2026 after regulatory and stockholder approvals. Integration will provide marketers better brand insights across AI and traditional channels.

Google Search Console adds branded queries filter to analyze site traffic

2 days ago

SEO Google Search Console

Google Search Console now offers a branded queries filter in the Performance Report to separate traffic from branded and non-branded queries. Branded queries include the brand name, variations, and related products, while non-branded do not. The AI-powered filter shows metrics like clicks and impressions for each type across all search types. A new Insights card shows click breakdowns. It rolls out gradually for top-level properties with enough query volume.

Microsoft Copilot enhances AI search with prominent citations and new dedicated search tab

16 days ago

Content Marketing SEO

Copilot is enhancing its AI search by adding prominent, clickable citations and an aggregated source view to build trust and transparency. The new dedicated search experience within Copilot offers precise, adaptive responses with easy navigation links for quick access to relevant sites. These updates aim to balance trust, freedom, and control while supporting a healthy web ecosystem by highlighting publisher sources clearly and accessibly.

Snapchat Integrates Perplexity AI for Conversational Search in 2026

22 days ago

Snapchat Perplexity

Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.

Google Search simplifies search results page for better user experience

22 days ago

SEO Google Search Console

Google is simplifying its search results page by removing infrequently used features to improve user experience and speed without major changes for most searches. Site owners will be informed about updates to structured data features via the documentation changelog. Support for certain structured data types in Search Console and its API will end in January 2026.

Google adds new Google-CWS user agent for Chrome Web Store fetcher

22 days ago

SEO

Google added a new user agent named Google-CWS to the Googlebot's user-triggered fetchers documentation. This user agent is used by the Chrome Web Store to request URLs that developers include in the metadata of their Chrome extensions and themes.

Microsoft Extends OpenAI Partnership Through 2032 with 135 Billion Dollar Stake

1 months ago

OpenAI Microsoft

Microsoft extends its partnership with OpenAI until 2032, holding a $135 billion stake (27%). The deal keeps Microsoft as OpenAI's exclusive IP and Azure API partner until AGI, with AGI verified by an expert panel. Microsoft’s IP rights last through 2032, excluding consumer hardware. OpenAI can partner with others and provide API access to US national security customers. OpenAI commits to $250B in Azure services, and Microsoft can pursue AGI independently.