SEO | Swipe Insight

Google Search Console launches AI-powered tool to streamline Performance report analysis

10 hours ago

Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.

Google tests merging AI Mode with AI Overviews in Search

2 days ago

Gemini SEO +1 more

Google is testing a feature merging AI Overviews with AI Mode in Search, letting users ask follow-up questions conversationally from search results on mobile. AI Mode, launched earlier this year, enables chats with Google's Gemini AI. This integration aims to simplify information seeking by combining quick answers and deeper exploration without switching modes, improving user experience and boosting Gemini's adoption.

Marketing Workflow Templates

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Google warns of delays in Search Console Page Indexing report but indexing unaffected

3 days ago

Google Search Console

Google announced delays in the Page indexing report in Search Console, with data last updated on November 18. The delay affects the Index Coverage report but does not impact crawling, indexing, or ranking. Pages are still crawled and indexed normally, but recent changes may not show in the report, complicating troubleshooting. Website owners can use the URL Inspection tool to check individual URLs while Google works on a fix.

Google Business Profile Adds Scheduling and Multi-Location Publishing to Google Posts

9 days ago

Google Business Profile

Google now allows scheduling Google Posts in advance and publishing across multiple locations with one click, helping businesses save time and engage customers during busy seasons. Posts can include updates, offers, and events with text, photos, videos, and action buttons. They appear on Business Profiles in Search and Maps. Posts must follow content policies and can be edited or deleted after publishing.

Google Launches Gemini 3 Pro to Boost AI Search with Interactive Tools and Simulations

9 days ago

Gemini SEO

Google introduced Gemini 3, its most advanced AI model, now in Google Search's AI Mode for U.S. Pro and Ultra subscribers. It offers improved reasoning, deeper understanding, and dynamic visual layouts with interactive tools and simulations tailored to queries. Gemini 3 enhances search by better grasping intent and finding new content. Upcoming updates will route complex queries to Gemini 3, providing custom visuals and real-time coded simulations.

Adobe Acquires Semrush for 1.9 Billion to Boost Brand Visibility with AI

9 days ago

SEO Semrush

Adobe is acquiring Semrush for $1.9 billion to boost its Digital Experience portfolio, focusing on brand visibility and SEO amid generative AI growth. Semrush’s generative engine optimization complements Adobe’s Experience Manager and Analytics. The deal, approved by both boards, is expected to close in early 2026 after regulatory and stockholder approvals. Integration will provide marketers better brand insights across AI and traditional channels.

Google Search Console adds branded queries filter to analyze site traffic

9 days ago

SEO Google Search Console

Google Search Console now offers a branded queries filter in the Performance Report to separate traffic from branded and non-branded queries. Branded queries include the brand name, variations, and related products, while non-branded do not. The AI-powered filter shows metrics like clicks and impressions for each type across all search types. A new Insights card shows click breakdowns. It rolls out gradually for top-level properties with enough query volume.

Microsoft Copilot enhances AI search with prominent citations and new dedicated search tab

23 days ago

Content Marketing SEO

Copilot is enhancing its AI search by adding prominent, clickable citations and an aggregated source view to build trust and transparency. The new dedicated search experience within Copilot offers precise, adaptive responses with easy navigation links for quick access to relevant sites. These updates aim to balance trust, freedom, and control while supporting a healthy web ecosystem by highlighting publisher sources clearly and accessibly.

Snapchat Integrates Perplexity AI for Conversational Search in 2026

29 days ago

Snapchat Perplexity

Snap Inc. and Perplexity will integrate Perplexity’s AI answer engine into Snapchat in early 2026, letting nearly 1 billion users ask questions and get verified answers inside the app. Perplexity will pay Snap $400 million over a year. This expands Snapchat’s AI features alongside its My AI chatbot, aiming to enhance discovery and learning through conversational AI within the app.