SEO | Swipe Insight

Google Search Console adds weekly and monthly views for enhanced insights

20 hours ago

Google Search Console has introduced weekly and monthly views in the Performance report to help analyze search traffic trends more effectively. This feature allows users to adjust the time aggregation of performance charts, making it easier to identify long-term trends without daily fluctuations. Users can select their preferred view in the chart area, and the export file structure will also change to align with the new options.

Google Business Profiles Removes Restrictions on Reviews and Ratings Notifications

20 hours ago

SEO Google Business Profile

Google is now sending email notifications when restrictions on reviews and ratings in Google Business Profiles are removed. The email states, "Restrictions on your reviews and ratings have been removed" and comes from the Google Business Profiles team. Joy Hawkins noted this change on X, highlighting that businesses will now receive notifications when review restrictions are lifted, a feature that has been in place for a couple of years.

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Google launches December 2025 core update

3 days ago

SEO

Google announced the December 2025 core update, starting around 12:25 pm ET, expected to take up to 3 weeks to roll out. This regular update aims to improve the relevance and satisfaction of search results across all site types. It's the third core update of 2025, following a spam update. SEO community chatter about volatility increased recently, aligning with Google's hint about an upcoming core update.

Google expands Preferred Sources and AI partnerships to enhance web connections

4 days ago

AI SEO

Google is expanding Preferred Sources globally, letting users customize Top Stories and connect with trusted outlets, increasing site traffic. New features highlight subscription content and improve AI-generated links with contextual intros. Web Guide enhancements aid complex searches. Google is piloting AI partnerships with major publishers to offer AI-powered article summaries and audio briefings, aiming to enhance engagement and support diverse creators.

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Google Search updates documentation with new section on smaller core updates

5 days ago

SEO

Google updated its core updates documentation to explain that search algorithm changes, including smaller core updates, can affect website rankings. Content improvements may lead to higher search positions without waiting for major updates. Effects can appear in days or take months for systems to confirm content quality. Smaller updates happen continuously but are unannounced as they cause minor changes.

Google adds social channel insights to Search Console for unified performance view

6 days ago

Google Search Console

Google is adding social channels to the Search Console Insights report, allowing site owners to view Google Search performance for both their websites and associated social channels in one place. This update shows metrics like total reach, content performance, search queries, audience location, and additional traffic sources. Currently, it's available for a limited set of sites with automatically identified social channels. Feedback is encouraged.

Google Reveals Major Search Trends for 2025 Highlighting AI and Global Events

7 days ago

Paid Search SEO

In 2025, U.S. Google searches reflected major interest in AI as a mainstream tool, global sports events, political instability, and climate disasters. People sought real-time updates on crises, new tech products, and entertainment. Search trends show growing reliance on AI, global issues influencing local behavior, and search as a key part of daily life amid rapid societal and technological change.

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Google Search Console launches AI-powered tool to streamline Performance report analysis

10 days ago

Google Search Console

Google's new AI-powered configuration in Search Console's Performance report lets users describe analysis in natural language, automatically applying filters, comparisons, and metric selections. It supports queries by device, date, and content but is limited to Search results reports. The feature is experimental, rolling out gradually, and may misinterpret requests or lack sorting and exporting functions.

Google tests merging AI Mode with AI Overviews in Search

12 days ago

Gemini SEO +1 more

Google is testing a feature merging AI Overviews with AI Mode in Search, letting users ask follow-up questions conversationally from search results on mobile. AI Mode, launched earlier this year, enables chats with Google's Gemini AI. This integration aims to simplify information seeking by combining quick answers and deeper exploration without switching modes, improving user experience and boosting Gemini's adoption.