SEO | Swipe Insight

Perplexity partners with PayPal to launch AI-powered in-chat shopping for US users

2 days ago

Perplexity partners with PayPal to enable agentic commerce on its Pro platform, allowing U.S. users to shop instantly via chat using PayPal or Venmo. This integration supports secure, seamless transactions with features like tokenized wallets and passkey checkouts. The collaboration aims to enhance conversational commerce, leveraging PayPal's global reach and security, challenging traditional shopping tools like Google Shopping.

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Google Launches What's Happening Feature for Business Profiles to Promote Events

3 days ago

Google Business Profile

Google is launching a feature called What's Happening for Google Business Profiles, aimed at bars and restaurants to promote events, deals, and specials. Businesses can highlight updates like "Today's Special" or "Live Music on Saturday" in their Google listings. These can be posted directly or synced from Facebook, Instagram, and X profiles. The feature is initially available for single-location food and drink businesses in the US, UK, AU, CA, and NZ.

Google tests replacing I’m Feeling Lucky button with AI Mode feature

4 days ago

SEO AI Overviews

Google is testing an AI Mode option that may replace the ‘I’m Feeling Lucky’ button in its search engine. Users have reported seeing the AI Mode tab in various locations, including where the ‘I’m Feeling Lucky’ button is. The AI Mode button may feature a rotating rainbow border. This option is currently limited to a small percentage of US users in Google's experimental Labs environment, and its potential replacement of the traditional feature may upset some users.

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Microsoft to lay off 6000 employees as part of workforce reduction plan

4 days ago

Microsoft

Microsoft is laying off about 6,000 employees, or 3% of its workforce. The company, which had around 228,000 employees, is making cuts despite reporting strong quarterly revenue of $70.1 billion and net income of $25.8 billion. This round of layoffs will affect all levels and teams and is not performance-related. Microsoft had previously reduced its staff by 10,000 earlier in 2023, amidst widespread layoffs in the tech industry.

Google Updates Image SEO Best Practices to Recommend Consistent URLs for Images

5 days ago

SEO

Google updated its Image SEO best practices, emphasizing the need for consistent image URLs across larger websites. The key change advises that if an image appears on multiple pages, it should be referenced with the same URL to optimize Google's crawl budget. This approach allows Google to cache the image, reducing the need for repeated requests. Using the same URL conserves resources, ensuring efficient crawling and indexing, which is crucial for managing large sites.

Google Unveils Generative AI for 3D Product Visualizations in Online Shopping

5 days ago

Google Ads SEO

Google has developed AI models to convert 2D product images into 3D experiences for online shopping. This allows businesses to create high-quality 3D visualizations from just three images. Key advancements include Neural Radiance Fields for 360° views, a view-conditioned diffusion model for better predictions, and the latest Veo model for generating 360° spins. This technology enhances online shopping, making it more interactive and engaging.

Google Search Detects 20 Times More Scams with New AI Detection Technology

6 days ago

SEO

Google is using AI to enhance defenses against online scams in Search, Chrome, and Android. Their report shows AI detects and blocks hundreds of millions of scam pages daily, increasing detection by 20 times. Chrome's Enhanced Protection mode, powered by Gemini Nano, provides advanced safety against phishing. New AI warnings for spam notifications and on-device scam detection in Google Messages and Phone aim to protect users from evolving scam tactics.

Google Lighthouse Audits Transition to Performance Insight Audits with Major Changes

16 days ago

SEO Technical SEO

Lighthouse is moving to performance insight audits, consolidating various performance tools. Several audits will be renamed or merged, while outdated ones will be removed. Breaking changes will affect API users, with the next major release, Lighthouse 13, planned for October 2025. Users can start migrating to the new insights now, with a toggle feature in Lighthouse 12.6. Documentation for the new audits will be available before the transition.

Google AI Mode Launches for All US Users with Enhanced Features and Accessibility

16 days ago

AI Overviews

AI Mode is now available to all Labs users in the U.S., enabling easier access to information. Users can ask detailed questions and receive rich data about local businesses and products. New features include visual cards with ratings, reviews, and real-time prices. Users can also revisit past searches easily. A limited test of AI Mode outside Labs will begin soon, and feedback will continue to shape its development.