SEO | Swipe Insight

Google Updates Manual Actions for News and Discover Policy Violations

23 hours ago

Google updated the manual action policy violations list for News and Discover. They removed the adult-theme and artificial freshening sections and added new deceptive practices sections, along with updates to the hateful content section. The new sections cover coordinated deceptive practices, good neighbor policy, impersonation, and misrepresentation of affiliation and location. These changes were noted by Gagan Ghotra between October 10 and November 27.

Google Business Profiles Introduces Menu Addition Feature for Restaurants

4 days ago

Google Business Profile

Google has updated its Google Business Profile platform, allowing restaurants to upload additional menu PDFs without replacing existing ones. This feature enables establishments to manage multiple menu types, such as main menus, catering options, and beverage lists, simultaneously. It particularly benefits small business owners by allowing them to showcase various menu options while preserving current offerings, enhancing flexibility in menu management.

Google tests Daily Listen audio feature in Google Discover app

5 days ago

SEO

Google is launching a new Search Labs experiment called Daily Listen, which provides a daily audio overview of stories and topics of interest in under five minutes. It uses user preferences from Discover and Search to create personalized episodes. Available in the Google app on Android and iOS, it features a fullscreen player, text transcripts, and playback controls. Users can give feedback and explore related stories. The rollout begins today.

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Google Search Console Adds Hourly Data Export Feature

7 days ago

SEO Google Search Console

Google has improved its Search Console by adding a feature to export hourly performance data for the last 24 hours. Users can download metrics in Google Sheets, Microsoft Excel, and CSV formats. This feature aids in data analysis and debugging, offering insights into website performance. However, users should be aware that recent metrics may not be final and should validate this data against other exports, as it is limited to the previous 24-hour period.

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Microsoft tricks users into thinking Bing is Google with new search interface

7 days ago

Bing SEO

Microsoft is using Bing to mimic Google in search results to encourage users to switch from Google to Bing and Edge. When searching for Google on Bing without signing in, users see a page designed to resemble Google, including a search bar and a Google Doodle-like image. This tactic aims to confuse users, especially when setting up new PCs. Google’s Chrome team criticized Microsoft for this behavior, highlighting a history of similar tactics.

Google Explains 404 Error Validation Process in Search Console

7 days ago

SEO

John Mueller from Google clarified the handling of 404 errors and redirects during website migrations, focusing on Search Console's validation process. He explained that the 'mark as fixed' feature tracks progress, not speeds up reprocessing. Returning a 404 for non-existent pages is acceptable, but proper redirects and status codes are crucial. Changes are processed quickly, but larger sites may take longer. Proper implementation is vital for maintaining search rankings.

Google Completes December 2024 Spam Update After Week-Long Rollout

19 days ago

SEO

Google completed its final spam update of 2024 on December 26, following a week-long rollout that began on December 19. This update was the third spam-focused algorithm change of the year and the seventh overall update in 2024. It targeted various spam tactics, not just link spam, and did not involve automated site reputation policies. The timing during the holiday season led to significant ranking fluctuations for many websites, affecting their search visibility.

Google Updates Ad Network Policy to Combat Search Spam

19 days ago

Google Ads Google Search Console

Google announced an update to its ad network policy, effective December 2024, introducing enforcement measures against ads violating Google Search's Spam Policies. Ads directing users to sites with manual removal actions will face automatic disapproval. A notification system will inform site owners through Google Search Console about manual actions, enhancing transparency and helping advertisers address potential violations.

Google Expands AI-Powered Local Restaurant Search Experience

19 days ago

Local SEO

Google is expanding its AI-organized search results for local restaurant queries, allowing users to discover dining recommendations more effectively. The new experience categorizes results for specific queries and includes articles and videos to aid decision-making. This enhancement could significantly impact business traffic during the holiday season by changing how restaurants appear in search results and connecting them with potential customers.