SEO | Swipe Insight

Google unveils AI-powered Search upgrade with Gemini 3.5 and intelligent agents

4 days ago

Google is upgrading Search with AI, introducing Gemini 3.5 Flash as the default model globally. The Search box is redesigned with AI to better understand queries, supporting text, images, files, videos, and tabs. New Search agents work 24/7 to provide updates and actions on tasks. Agentic coding creates custom UIs and dashboards. Personal Intelligence expands to 200 countries, connecting apps like Gmail securely. Features roll out summer 2026.

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Google unveils Universal Cart and new shopping tools at I O 2026

5 days ago

Google Ads Retail Media +1 more

Google's Universal Cart is an AI-powered shopping hub across merchants and Google services like Search, YouTube, and Gmail. It finds deals, tracks prices, flags product issues, and optimizes payment perks. Built on Google Wallet, it enables smooth checkout via Google Pay or merchant sites. The Universal Commerce Protocol expands globally and to new verticals, while the Agent Payments Protocol secures agent purchases. Universal Cart launches in the U.S. this summer.

Google Releases New Resource for Optimizing Generative AI in Google Search

8 days ago

Generative AI SEO +1 more

Google has released a new guide to help website owners, SEOs, and developers optimize content for generative AI features in Google Search. The guide covers creating valuable, unique content, tips for local, shopping, image, and video content, debunks common misconceptions, and offers initial advice on AI agents. It emphasizes that SEO best practices remain essential for success with generative AI in Search.

Google to End FAQ Rich Results and Drop FAQPage Schema Support by 2026

12 days ago

SEO

Google will stop showing FAQ rich results and drop support for FAQPage schema by May 7, 2026. This ends a three-year phase-out of FAQ rich results, which previously helped content stand out in search. The FAQ search appearance, rich result report, and Rich results test support will end in June 2026, and Search Console API support will be removed by August 2026.

New Google Spam Policy Targets Back Button Hijacking in Search Results

1 months ago

SEO Google Search Console

Google's updated spam policy targets back button hijacking, where sites block users from returning to the previous page, causing frustration and breaking expected browsing behavior. This will be a spam violation from June 15, 2026, leading to possible manual actions or search demotions. Site owners must remove any scripts causing this, including from third-party sources, to maintain user trust and avoid penalties.

Google Moves Crawlers IP Range Files to New Location

1 months ago

SEO Technical SEO

Google is moving its JSON files listing IP ranges from /search/apis/ipranges/ to a more general location at /crawling/ipranges/ on developers.google.com. The files will remain accessible at the old path temporarily, but users are encouraged to switch to the new location soon. The old URLs will be phased out and redirected within six months.

Inside Googlebot demystifying crawling fetching and the bytes we process

1 months ago

Google Search Console Technical SEO

Googlebot is part of a centralized crawling platform for various Google products, not a single crawler. It fetches up to 2MB per URL (64MB for PDFs), including headers, ignoring bytes beyond this limit. Linked resources are fetched separately with their own limits. The Web Rendering Service processes fetched bytes, running JavaScript and CSS but works statelessly. To optimize, keep HTML lean, place key elements early, and monitor server response times.

Google Maps introduces Ask Maps and Immersive Navigation with Gemini models

2 months ago

Gemini Local SEO

Google Maps launches Ask Maps, a conversational tool using Gemini models to answer detailed local queries and personalize suggestions from community reviews. It simplifies trip planning and bookings. The update also features Immersive Navigation with 3D visuals, natural voice guidance, route options, and parking info, improving driving ease and safety. Available now in the U.S. and India on mobile, with desktop and wider device support coming soon.

Branded Queries Filter Now Available to All Eligible Sites in Search Console

2 months ago

Google Search Console

The branded queries filter in Search Console is now available to all eligible sites, helping analyze traffic by distinguishing branded from non-branded queries. Available since Feb 21, it works well compared to custom regex filters. Testing on large sites showed mixed accuracy, with AI sometimes excelling and other times missing. Google plans to improve accuracy, making it a useful SEO tool already.