SEO | Swipe Insight

Microsoft Extends OpenAI Partnership Through 2032 with 135 Billion Dollar Stake

6 days ago

Microsoft extends its partnership with OpenAI until 2032, holding a $135 billion stake (27%). The deal keeps Microsoft as OpenAI's exclusive IP and Azure API partner until AGI, with AGI verified by an expert panel. Microsoft’s IP rights last through 2032, excluding consumer hardware. OpenAI can partner with others and provide API access to US national security customers. OpenAI commits to $250B in Azure services, and Microsoft can pursue AGI independently.

Google Search Console Launches New Query Groups Feature in Insights

7 days ago

SEO Google Search Console

Search Console Insights has launched a feature called Query groups that organizes similar search queries. This helps analyze variations of the same query, making it easier to understand user intent. The feature shows group performance, total clicks, and a list of queries. It will gradually roll out and is intended for sites with high query volumes, inviting user feedback through various channels.

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Google Search Console Reports Not Updating Since October 19 Affecting All Profiles

11 days ago

SEO Google Search Console

The Google Search Console performance reports have not updated since October 19/20 for all profiles and websites. While the 24-hour view shows data, the 7-day filter fails to display anything from October 19 onward. Many users have reported similar issues on social media, expressing frustration. Despite these problems, it is believed that the data is not lost and will be fixed soon, as such issues are not uncommon for Search Console reporting.

Google Search Console Reports Missing Data for October 14 2025

14 days ago

SEO Google Search Console

The crawl stats report in Google Search Console is missing data for October 14, 2025, resulting in a noticeable gap in the chart. This issue appears to affect all profiles within Google Search Console, indicating it is a broader Google problem rather than site-specific. This data loss is not unprecedented, as similar occurrences were noted in May 2022, February 2022, and November 2021.

Microsoft adds data-nosnippet HTML attribute support to Bing Search

18 days ago

Bing SEO

Microsoft now supports the data-nosnippet HTML attribute in Bing Search, letting creators control which content appears in search snippets and AI answers. It helps protect paywalled or sensitive content while keeping pages discoverable and rankable. The attribute excludes marked sections from previews but not indexing, aiding brand management and content control. It complements other Bing directives for managing search visibility.

Google Search Console API Speed Remains Unchanged Despite User Concerns

19 days ago

SEO Google Search Console

Google's John Mueller stated that the speed and frequency of the Google Search Console API has not changed, despite user concerns about recent data slowdowns. Complaints about delays with BigQuery and the Search Console API have been common, but Mueller confirmed on Bluesky that sometimes data is just slow. He clarified that there have been no changes to the API's sync frequency with live data, and slowdowns can occur without any code or feature updates.

Google Introduces Help Page for Discover Feed Source Overview

21 days ago

SEO

A couple of weeks ago, Google added a new help page titled Discover feed source overview. This page discusses the cards in the Google Discover feed and instances when Google misidentifies the source name. The page explains that these cards are generated from public sources, which may lead to inaccuracies. It also provides instructions for reporting errors in an overview through a feedback option and legal help link. This update was noted by Damien on X.

YouTube connects organic success to paid media effectiveness for brands

25 days ago

Paid Search SEO +1 more

YouTube has introduced the brand pulse report, linking organic success to paid media effectiveness. This report offers a unified view of a brand's presence on YouTube, utilizing AI to assess both paid and organic content. It features metrics like Total Unique Viewers and % Share of Watch Time, illustrating how paid ads can enhance organic views. Brands can leverage these insights for better content strategies. The report is currently available for select advertisers.

Google adds Google-NotebookLM to user-triggered fetchers list

25 days ago

SEO

Google added Google-NotebookLM to its list of user-triggered fetchers based on feedback. This user-agent requests individual URLs provided by NotebookLM users as sources for their projects.