Microsoft Advertising has launched Property Center, an evolution of Hotel Center, and made Lodging Campaigns globally available. These features aim to help property owners and managers attract more customers and increase bookings through simplified campaign management and expanded reach.
Property Center
Property Center serves as a hub for managing assets, allowing users to directly upload and manage assets for Lodging Campaigns. This makes it easier to run Hotel Price Ads and Property Promotion Ads for hotels or vacation rental properties.
Getting Started with Property Center
- Review Resources: Check the latest information on Property Center in the help pages and API content.
- Sign In and Explore: Access Property Center from the Tools tab in your Microsoft Advertising account.
- Get Support: Reach out to Ad Support or your account team for assistance.
Lodging Campaigns
Lodging Campaigns are now globally available, offering simplified campaign creation, enhanced reporting, and improved bidding and budgeting options. These campaigns provide more control over campaign management, helping to drive more impressions and clicks. Users can now run Hotel Price Ads and Property Promotion Ads to expand reach and increase bookings for any hotel or vacation rental property they manage.
Key Benefits
- Simplified Campaign Management: Easier to create and manage campaigns.
- Enhanced Reporting: Improved insights into campaign performance.
- Improved Bidding Options: Better control over budgeting and bidding strategies.
Microsoft's updates are part of their efforts to expand their presence in the lodging industry, aiming to boost bookings and streamline the management of hotel and vacation rental ads.
