March 12, 2024 at 6:38:55 PM
Most brands use 3 types of audience targeting these day. Broad/open targeting has replaced lookalike and interest targeting due to its consistent results. Advantage Plus campaigns are now favored over retargeting campaigns, as they use a spectrum of intent to train their algorithm to scale on broad audiences. Lastly, brands are successfully using DPAs or Catalog Ads, which use SKU-level data to deliver ads.
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