Meta updates Custom Audience to include Facebook and Instagram shop interactions

Meta has updated Custom Audiences for Facebook and Instagram shops by supplementing website custom audiences with on-platform events and shop audiences. When creating a website custom audience targeting 'All website visitors' or specific events like 'PageView', 'ViewContent', 'AddToCart', 'InitiateCheckout', or 'Purchase', Meta automatically adds audiences of people who viewed or interacted with your products on Facebook and Instagram. This integration can lead to a larger retargeting audience and potentially better ad campaign results.