The Only 2 Audiences I Use on Meta Ads
Most brands use 3 types of audience targeting these day. Broad/open targeting has replaced lookalike and interest targeting due to its consistent results. Advantage Plus campaigns are now favored over retargeting campaigns, as they use a spectrum of intent to train their algorithm to scale on broad audiences. Lastly, brands are successfully using DPAs or Catalog Ads, which use SKU-level data to deliver ads.
