Microsoft Copilot Now Can Show Referrer Data In Google Analytics

The new Microsoft Copilot referrer data in Google Analytics allows users to see referrer data from Microsoft Copilot, formerly known as Bing Chat, in their Google Analytics reports. This data shows up as a referrer in GA4, indicating traffic coming from Microsoft Copilot.

To filter AI traffic, including Microsoft Copilot, in Google Analytics reports, you can use the following regex pattern: .*\.ai.*|.*\.openai.*|.*copilot.*. This regex is used to filter out all the AI traffic by matching URLs that contain .ai, .openai, or copilot in your reports.

Yes, the regex provided for filtering Microsoft Copilot traffic in GA4 can be modified. Himanshu Sharma, who shared the original regex, mentioned that it can be adjusted as needed if new referrers from AI bots are observed.