Microsoft Clarity recently launched funnels to track user conversions and identify drop-offs. Brais and the Datola team have also updated the Clarity GTM template to support custom events, allowing you to build your own, completely custom Clarity smart events.
Smart events can be leveraged to build funnels, monitor KPIs, and filter heatmaps & recordings. Funnel steps can be created and edited by combining URLs, Smart Events (your automagic events), and custom events. Once you build custom events in the GTM template, they will be available in the Smart Events API section of your Admin tab.
How to Create Custom Events
- Go to settings.
- Click Smart Events.
- Click New Event.
- Click Start From Scratch.
- Navigate to API.
- Find your event and build!
Additional Features
- Custom Tags: Create page groupings or dataLayer variables like company_ids.
- Custom Identifiers: Add user_ids, toggle cookie settings, and prioritize recordings.
Make sure to update your template to access the latest features!
Image Credit: Josh
