Microsoft Clarity GTM Template Now Support Custom Events for Funnel Creation

June 05, 2024 at 5:07:02 PM

TL;DR New Microsoft Clarity Funnels and GTM Template now allow setting up funnels to segment and filter navigations that abandon at any step. Metrics include conversion rate, converted sessions, and average time to convert. Funnel steps can be created and edited using URLs, Smart Events, and custom events. The feature is retroactive but not available for apps. The updated GTM template simplifies sending custom events and configuring filters and cookie consent.

Microsoft Clarity GTM Template Now Support Custom Events for Funnel Creation

Microsoft Clarity recently launched funnels to track user conversions and identify drop-offs. Brais and the Datola team have also updated the Clarity GTM template to support custom events, allowing you to build your own, completely custom Clarity smart events.

Smart events can be leveraged to build funnels, monitor KPIs, and filter heatmaps & recordings. Funnel steps can be created and edited by combining URLs, Smart Events (your automagic events), and custom events. Once you build custom events in the GTM template, they will be available in the Smart Events API section of your Admin tab.

How to Create Custom Events

Go to settings.
Click Smart Events.
Click New Event.
Click Start From Scratch.
Navigate to API.
Find your event and build!

Additional Features

Custom Tags: Create page groupings or dataLayer variables like company_ids.
Custom Identifiers: Add user_ids, toggle cookie settings, and prioritize recordings.

Make sure to update your template to access the latest features!