Summary

As third-party cookies phase out in 2024, marketers face the challenge of cookieless tracking. The article outlines five strategies: analyzing historical data, first-party data collection, using cookieless web analytics, leveraging CRM systems, and employing data marts/warehouses. It emphasizes the benefits of transitioning, such as avoiding privacy penalties and building trust. The main risk is procrastination. Immediate action and utilizing available resources, like the free privacy guide, are recommended.