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Understanding GA4 Key Event Rates

Understanding GA4 Key Event Rates

Google Analytics 4 (GA4) introduced 'key event rate' in March 2024, replacing 'conversion rate'. This metric applies to non-Google Ads traffic. GA4 differentiates between user and session key event rates. The key event rate is similar to the conversion rate, but the latter is used exclusively for Google Ads traffic. Key event rates, calculated automatically with key event tracking, can be used for detailed site and campaign analysis outside of Google Ads.

GA4 Conversion Paths Report - How Did Leads Find Your Site?

GA4 Conversion Paths Report - How Did Leads Find Your Site?

1 years ago

The Google Analytics 4 Conversion Paths Report offers insights on channels, campaigns, sources, and mediums leading to conversions. It tracks customer journey touchpoints, categorizing them into early, mid, and late stages. The report, requiring conversions set up in GA4, is accessible through 'Advertising'. It provides a detailed breakdown of conversion paths, and allows for specific event analysis, filtering, and changes in attribution models.

AI marketing workflows made simple

AI marketing workflows made simple

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

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Markifact

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How to Back Up Universal Analytics in GA? - Export Your Data

How to Back Up Universal Analytics in GA? - Export Your Data

1 years ago

Before July 1, 2024, back up Universal Analytics data to prevent loss. Export options include PDF, CSV, or spreadsheets, each with unique advantages. The process involves selecting a UA view, opening a report, choosing a date range, and exporting. However, this method is cumbersome and may miss crucial data. Alternatives like the UA Backup Academy offer efficient solutions. Backing up UA data is vital for future insights and analysis.

How to Track Without Cookies? - 5 Cookieless Strategies

How to Track Without Cookies? - 5 Cookieless Strategies

1 years ago

As third-party cookies phase out in 2024, marketers face the challenge of cookieless tracking. The article outlines five strategies: analyzing historical data, first-party data collection, using cookieless web analytics, leveraging CRM systems, and employing data marts/warehouses. It emphasizes the benefits of transitioning, such as avoiding privacy penalties and building trust. The main risk is procrastination. Immediate action and utilizing available resources, like the free privacy guide, are...

Conversions in GA4 - Everything You Need to Know

Conversions in GA4 - Everything You Need to Know

This article explains the importance of correctly tracking conversions in Google Analytics 4 (GA4) for business growth. It highlights the difference between conversions and KPIs, the necessity of choosing significant events as conversions, and the importance of regular review and testing. It also provides a guide on setting up and analyzing conversions in GA4, emphasizing focusing on events directly linked to revenue or growth.

GA4 Demographics Report - Understand and Target Visitors

GA4 Demographics Report - Understand and Target Visitors

GA4's demographics report reveals visitor data like location, language, age, gender, and interests, collected automatically or via Google Signals with user consent. It offers overview and detailed reports for targeted marketing. However, data may be missing for reasons like unactivated Google Signals or insufficient visitor numbers. Marketers can use this data for ads, adhering to privacy laws.

Google Analytics 4 Segments - Guide (With Examples)

Google Analytics 4 Segments - Guide (With Examples)

1 years ago

This guide explains GA4 segments for web data analysis, detailing creation methods and exploring user, session, and event segments with examples. It covers advanced techniques like conditioning scoping and segment sequences, highlighting segments' role in analytics and targeted ads.

Retargeting With Cookies - How to Do It in 2024?

Retargeting With Cookies - How to Do It in 2024?

1 years ago

As Google phases out third-party cookies by 2024, the article advises marketers to pivot to first-party data and privacy-focused strategies for retargeting. It highlights preparing for a cookieless future by exploring alternative advertising platforms and emphasizes marketing innovation. The piece also differentiates between retargeting and remarketing and addresses common questions about cookieless retargeting.