Understanding GA4 Key Event Rates
7 months ago
Google Analytics 4 (GA4) introduced 'key event rate' in March 2024, replacing 'conversion rate'. Th...
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The Ultimate Google Analytics Audit Tool
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Get the most out of your Google Analytics data with GA4 Auditor - a comprehensive audit tool that he...
GA4 Conversion Paths Report - How Did Leads Find Your Site?
8 months ago
The Google Analytics 4 Conversion Paths Report offers insights on channels, campaigns, sources, and ...
How to Back Up Universal Analytics in GA? - Export Your Data
8 months ago
Before July 1, 2024, back up Universal Analytics data to prevent loss. Export options include PDF, C...
How to Track Without Cookies? - 5 Cookieless Strategies
8 months ago
As third-party cookies phase out in 2024, marketers face the challenge of cookieless tracking. The a...
Conversions in GA4 - Everything You Need to Know
8 months ago
This article explains the importance of correctly tracking conversions in Google Analytics 4 (GA4) f...
GA4 Demographics Report - Understand and Target Visitors
8 months ago
GA4's demographics report reveals visitor data like location, language, age, gender, and interests, ...
Google Analytics 4 Segments - Guide (With Examples)
8 months ago
This guide explains GA4 segments for web data analysis, detailing creation methods and exploring use...
Retargeting With Cookies - How to Do It in 2024?
8 months ago
As Google phases out third-party cookies by 2024, the article advises marketers to pivot to first-pa...