Google Analytics 4 (GA4) introduced 'key event rate' in March 2024, replacing 'conversion rate'. This metric applies to non-Google Ads traffic. GA4 differentiates between user and session key event rates. The key event rate is similar to the conversion rate, but the latter is used exclusively for Google Ads traffic. Key event rates, calculated automatically with key event tracking, can be used for detailed site and campaign analysis outside of Google Ads.
The Google Analytics 4 Conversion Paths Report offers insights on channels, campaigns, sources, and mediums leading to conversions. It tracks customer journey touchpoints, categorizing them into early, mid, and late stages. The report, requiring conversions set up in GA4, is accessible through 'Advertising'. It provides a detailed breakdown of conversion paths, and allows for specific event analysis, filtering, and changes in attribution models.
Before July 1, 2024, back up Universal Analytics data to prevent loss. Export options include PDF, CSV, or spreadsheets, each with unique advantages. The process involves selecting a UA view, opening a report, choosing a date range, and exporting. However, this method is cumbersome and may miss crucial data. Alternatives like the UA Backup Academy offer efficient solutions. Backing up UA data is vital for future insights and analysis.
As third-party cookies phase out in 2024, marketers face the challenge of cookieless tracking. The article outlines five strategies: analyzing historical data, first-party data collection, using cookieless web analytics, leveraging CRM systems, and employing data marts/warehouses. It emphasizes the benefits of transitioning, such as avoiding privacy penalties and building trust. The main risk is procrastination. Immediate action and utilizing available resources, like the free privacy guide, are...
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This article explains the importance of correctly tracking conversions in Google Analytics 4 (GA4) for business growth. It highlights the difference between conversions and KPIs, the necessity of choosing significant events as conversions, and the importance of regular review and testing. It also provides a guide on setting up and analyzing conversions in GA4, emphasizing focusing on events directly linked to revenue or growth.
GA4's demographics report reveals visitor data like location, language, age, gender, and interests, collected automatically or via Google Signals with user consent. It offers overview and detailed reports for targeted marketing. However, data may be missing for reasons like unactivated Google Signals or insufficient visitor numbers. Marketers can use this data for ads, adhering to privacy laws.
This guide explains GA4 segments for web data analysis, detailing creation methods and exploring user, session, and event segments with examples. It covers advanced techniques like conditioning scoping and segment sequences, highlighting segments' role in analytics and targeted ads.
As Google phases out third-party cookies by 2024, the article advises marketers to pivot to first-party data and privacy-focused strategies for retargeting. It highlights preparing for a cookieless future by exploring alternative advertising platforms and emphasizes marketing innovation. The piece also differentiates between retargeting and remarketing and addresses common questions about cookieless retargeting.
