GA4 Demographics Report - Understand and Target Visitors

February 26, 2024 at 12:19:01 PM

GA4 Demographics Report - Understand and Target Visitors

Summary

GA4's demographics report reveals visitor data like location, language, age, gender, and interests, collected automatically or via Google Signals with user consent. It offers overview and detailed reports for targeted marketing. However, data may be missing for reasons like unactivated Google Signals or insufficient visitor numbers. Marketers can use this data for ads, adhering to privacy laws.

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