Conversions in GA4 - Everything You Need to Know

Summary

This article explains the importance of correctly tracking conversions in Google Analytics 4 (GA4) for business growth. It highlights the difference between conversions and KPIs, the necessity of choosing significant events as conversions, and the importance of regular review and testing. It also provides a guide on setting up and analyzing conversions in GA4, emphasizing focusing on events directly linked to revenue or growth.