Google has started notifying advertisers using Local Service Ads (LSAs) that their ads will soon be featured on Google Maps, beginning with the iOS app and eventually extending to other platforms. Advertisers who prefer not to have their LSAs shown on Google Maps must disable LSAs entirely, as there is no specific opt-out option available for Google Maps.
Key Points from the Email:
- Launch Details: Ads will initially appear on the iOS version of Google Maps.
- Ad Data: Existing business ad data and user reviews on Google Maps will be used to create these ads.
- Billing and Pricing: The billing and pricing structure will remain the same as for Search ads. Advertisers will only be charged for qualified leads, using their existing bids.
- No Additional Action Required: Advertisers do not need to provide any additional data or details.
- Opt-Out: To prevent ads from appearing on Google Maps, advertisers must turn off LSAs entirely, which will also stop their ads on Search.
This expansion aims to increase the visibility of local service providers by leveraging the extensive reach of Google Maps, offering advertisers a broader platform to connect with potential customers.
