Google Ads has introduced a significant update to Performance Max campaigns, allowing advertisers to optimize for specific conversion actions at the asset group level. This new feature, first spotted by Carolin Carvalho da Silva, enables users to enable, pause, or remove individual conversions within asset groups.
The new functionality represents a major advancement in Performance Max campaign management, offering several strategic advantages:
- Macro Conversion Focus: Advertisers can now direct asset groups specifically towards major conversion goals like purchases and leads, potentially improving long-term performance
- Strategic Conversion Training: New asset groups can utilize micro conversions (such as CTA button clicks and add-to-cart actions) to train the conversion algorithm before transitioning to macro conversions
- Enhanced Performance Analysis: The ability to segment each asset group by conversion action provides clearer insights into performance metrics
Current Implementation Status
While this represents a substantial improvement to Performance Max capabilities, users should note that the feature is currently experiencing technical issues. Google Ads is working to resolve these bugs to ensure full functionality of the conversion action optimization system at the asset group level.
This update aims to provide advertisers with greater control over their Performance Max campaigns, allowing for more precise optimization strategies tailored to specific business objectives. The feature will be available for comprehensive testing once the technical issues are resolved.
