Google Ads Update: 'Include User-Provided Data' Checkbox Removed from sGTM

June 13, 2024 at 3:13:52 PM

TL;DR The "Include user-provided data" checkbox is no longer available in the server-side Google Ads Conversion tag in sGTM. A new Google Ads User-provided Data Event tag type has been added to sGTM. Google removed the limitation that enabling UPD would disable user ID exports to BigQuery. Enhanced Conversions for Leads can now be set up via sGTM. User-provided data control is now managed from web GTM.

Google Ads Update: 'Include User-Provided Data' Checkbox Removed from sGTM

The "Include user-provided data" checkbox is no longer available in the server-side Google Ads Conversion tag in sGTM as of June 12, 2024. This change affects how user-provided data (UPD) is managed in Google Ads and GA4. Key updates include:

Key Changes

  1. Checkbox Removal: The "include user-provided data" checkbox is no longer in the Google Ads conversion tag settings within the server-side Google Tag Manager (sGTM) container.
  2. New Tag Type: A new Google Ads User-provided Data Event tag type has been added to sGTM, similar to the one in web GTM.
  3. BigQuery Export: Enabling UPD no longer disables user ID exports to BigQuery, meaning UPD won't affect user or event data export.
  4. Enhanced Conversions for Leads: Enhanced Conversions for Leads can now be set up via sGTM, allowing for offline event tracking configuration.

Previous Setup Process

Previously, setting up enhanced conversion tracking for Google Ads involved:

  1. Creating a user-provided data variable in web GTM.
  2. Adding it to GA4 tag settings inside web GTM.
  3. Enabling the "Include user-provided data from your website" checkbox in the Google Ads server-side conversion tracking tag as seen in this old screenshot.

666ae8e7ce885987513174.webp

Current Setup Process

Now, the checkbox for user-provided data is enabled by default in server-side Google Ads tags. If user-provided data is sent from web GTM to sGTM using a GA4 tag, server-side Google Ads tags will automatically parse user data from GA4 requests. Control of user-provided data has shifted from server to web GTM.

Google has not yet updated the gAds enhanced conversion documentation.

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