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Google Ads Update: 'Include User-Provided Data' Checkbox Removed from sGTM

7 months ago

The "Include user-provided data" checkbox is no longer available in the server-side Google Ads Conversion tag in sGTM. A new Google Ads User-provided Data Event tag type has been added to sGTM. Google removed the limitation that enabling UPD would disable user ID exports to BigQuery. Enhanced Conversions for Leads can now be set up via sGTM. User-provided data control is now managed from web GTM.

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