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Google Ads Update: 'Include User-Provided Data' Checkbox Removed from sGTM

1 years ago

The "Include user-provided data" checkbox is no longer available in the server-side Google Ads Conversion tag in sGTM. A new Google Ads User-provided Data Event tag type has been added to sGTM. Google removed the limitation that enabling UPD would disable user ID exports to BigQuery. Enhanced Conversions for Leads can now be set up via sGTM. User-provided data control is now managed from web GTM.

Google Ads Audit, Done Automatically

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Run an automated Google Ads audit directly from Google Sheets with 40+ built-in checks. Review campaigns, ad groups, keywords, ads, and account settings to catch missed best practices and optimization gaps. Ideal for agencies and in-house teams to standardize audits, save hours of manual work, and turn findings into clear, actionable recommendations.