Google Ads has recently enhanced its Data Manager feature with a dedicated tab for Consent settings. This new addition aims to provide advertisers with more granular control over user consent management.

Key Features of the Update

1. Dedicated Consent Tab: The Data Manager now includes a separate section specifically for consent-related settings.

2. Dual Consent Management: Advertisers can review and manage consent settings for two distinct data categories:

   • Website data: Settings for personal data collected through website tags
   • Imported and uploaded data: Settings for personal data manually imported or uploaded to Google

3. Enhanced Privacy Control: This update allows for more precise management of user consent, aligning with growing privacy concerns and regulations.

Limited Availability

Currently, the new Consent settings tab is available only in select Google Ads accounts. However, interested advertisers can attempt to access it by modifying the URL while maintaining the parameters after the '?' symbol.

https://ads.google.com/aw/settings/datamanager?

This update was discovered by Pierre J. and reported by PPC News Feed.