Campaign total budgets are now available in open beta for Search, Performance Max, and Shopping campaigns, enabling advertisers to set a fixed budget over a specific period—from a few days to several weeks—without needing daily manual adjustments. This feature optimizes spending to fully utilize the budget by the campaign's end date, ensuring campaigns stay on track without overspending or missing opportunities. It supports various campaign durations, such as short tests or month-long activations, providing confidence and reducing maintenance efforts.
Escentual.com, a UK-based online beauty retailer, experienced improved results using campaign total budgets during promotions. They achieved a 16% increase in website traffic without exceeding their budget or underperforming their target ROAS, addressing previous issues of underutilized budgets and limited ad serving.
This feature aims to help advertisers meet their goals efficiently while freeing up time to focus on strategic planning.
