Summary
TikTok has updated its e-commerce solutions, including Video Shopping Ads, TikTok Shop, and Shop Ads. Video Shopping Ads offer an immersive shopping experience and are now available globally. TikTok Shop is an in-app storefront, and Shop Ads are paid solutions that drive users to the TikTok Shop. Research with Nielsen, Transunion, and Foursquare shows TikTok effectively drives online and offline sales, with retail advertisers seeing returns 1.6-2x better than other channels.