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10 months ago
Google has taken action against several publishers for violating its Discover content policies amidst the August core update rollout. Manual actions were issued for misleading headlines designed to boost click-through rates. Industry observer Gagan Ghotra highlighted these actions. Publishers should review policies, ensure accurate headlines, and monitor for manual action notices.
Markifact automates the creation and uploading of Meta ads using AI. Users generate custom visuals and matching ad copy by writing detailed prompts and uploading reference images. Ads are uploaded in a paused status for review before going live. This tool allows for quick creation of multiple ad variations, adaptation to market trends, and scaling of campaigns without needing extensive design or copywriting resources.
10 months ago
Google is testing showing Reddit content in the Google Discover feed, which is crucial for publishers relying on organic traffic. Google has been prioritizing Reddit in search rankings, sometimes worsening search results by featuring odd Reddit comments. This trend, following a $60 million content deal, is significant for the SEO industry. Publishers might find their content overshadowed by Reddit posts, affecting their visibility and traffic.
11 months ago
Google is expanding its AI Overviews feature to include summaries of YouTube videos in search results, currently limited to users in the US. Google aims to scale this feature to 1 billion search users by the end of 2024. This could alter traditional SEO strategies and reduce website traffic due to decreased visibility of outgoing links. SEO professionals and website owners should monitor these developments to adapt their strategies accordingly.
12 months ago
Google uses product reviews from one site to populate panels without providing a purchase link to that site. For example, reviews from the Australian retailer Catch appear in Google's panels without a direct purchase link. This issue affects even well-optimized sites, potentially redirecting traffic and sales to competitors. The discovery has sparked discussions about Google's product panel system. Google has not yet issued an official statement.
1 years ago
Google's June 2024 Spam Update is reportedly deindexing abused expired domains to curb search ranking manipulation by spammers. Users have noticed a drop in visibility for these domains, though there's no official confirmation from Google, and these observations are based on user experiences.
