Gagan Ghotra

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Google Cracks Down on Misleading Discover Headlines

Google Cracks Down on Misleading Discover Headlines

8 months ago

Google has taken action against several publishers for violating its Discover content policies amidst the August core update rollout. Manual actions were issued for misleading headlines designed to boost click-through rates. Industry observer Gagan Ghotra highlighted these actions. Publishers should review policies, ensure accurate headlines, and monitor for manual action notices.

Google Now Displays Reddit Content in Discover Feed

Google Now Displays Reddit Content in Discover Feed

9 months ago

Google is testing showing Reddit content in the Google Discover feed, which is crucial for publishers relying on organic traffic. Google has been prioritizing Reddit in search rankings, sometimes worsening search results by featuring odd Reddit comments. This trend, following a $60 million content deal, is significant for the SEO industry. Publishers might find their content overshadowed by Reddit posts, affecting their visibility and traffic.

Google Ads Monthly Slides with AI Insights

Google Ads Monthly Slides with AI Insights

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Create professional Google Ads performance reports in Google Slides with AI insights and visualizations. Transform Google Ads data into polished presentations featuring AI-generated insights and custom visuals to impress stakeholders and streamline reporting. Use cases include reducing manual reporting time, presenting insights without design skills, maintaining reporting schedules, identifying trends, and sharing campaign insights for strategic decisions.

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Google Tests AI Overviews Summaries for YouTube Videos in Search Results

Google Tests AI Overviews Summaries for YouTube Videos in Search Results

9 months ago

Google is expanding its AI Overviews feature to include summaries of YouTube videos in search results, currently limited to users in the US. Google aims to scale this feature to 1 billion search users by the end of 2024. This could alter traditional SEO strategies and reduce website traffic due to decreased visibility of outgoing links. SEO professionals and website owners should monitor these developments to adapt their strategies accordingly.

Google Product Panels Display Site Reviews Without Purchase Links

Google Product Panels Display Site Reviews Without Purchase Links

10 months ago

Google uses product reviews from one site to populate panels without providing a purchase link to that site. For example, reviews from the Australian retailer Catch appear in Google's panels without a direct purchase link. This issue affects even well-optimized sites, potentially redirecting traffic and sales to competitors. The discovery has sparked discussions about Google's product panel system. Google has not yet issued an official statement.

Google's June 2024 Spam Update Targets Abused Expired Domains

Google's June 2024 Spam Update Targets Abused Expired Domains

10 months ago

Google's June 2024 Spam Update is reportedly deindexing abused expired domains to curb search ranking manipulation by spammers. Users have noticed a drop in visibility for these domains, though there's no official confirmation from Google, and these observations are based on user experiences.