Dodging the block: how digital marketing evolves in the age of ad blockers

March 24, 2024 at 12:46:47 PM

Dodging the block: how digital marketing evolves in the age of ad blockers

Summary

Ad blockers are disrupting digital marketing, making traditional ads less effective. Millennials, the main users of ad blockers, trust online ads but dislike their delivery. Marketers are responding with engaging content and using platforms like Google and Facebook to bypass ad blockers. Future marketing will prioritize user experience, transparency, and trust.

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