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How Attention Metrics are Redefining Success in Digital Marketing

How Attention Metrics are Redefining Success in Digital Marketing

11 months ago

The digital marketing industry is shifting from traditional metrics to attention-based metrics, focusing on engagement quality. This transition uses technologies like eye-tracking to provide nuanced consumer interaction insights. It's redefining success by prioritizing engagement quality over exposure. Marketers are reallocating budgets towards channels with higher engagement potential. This change necessitates collaboration between creative and analytical teams for resonating content.

Marketing Workflows Powered by AI

Marketing Workflows Powered by AI

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Markifact is a no-code marketing automation platform that lets users create AI-driven workflows for automating marketing tasks. Users can trigger workflows, connect apps, and track performance through a visual interface. The platform offers pre-built templates, integrates with various marketing tools, and supports team collaboration.

Markifact
Markifact

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TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

TikTok Challenges Instagram's Reign with the Launch of TikTok Photos

11 months ago

TikTok is launching TikTok Photos, a new photo-sharing app, challenging Instagram's dominance. This expansion introduces new challenges for marketers. TikTok is also becoming a key news source for young Americans, with 32% of adults aged 18-29 regularly consuming news through it. This necessitates a marketing strategy shift to include video and photo content, with a focus on authenticity and relatability.

Subscription-based businesses: A guide to growth

Subscription-based businesses: A guide to growth

1 years ago

Subscription-based businesses are transforming sectors by offering value through regular fees and focusing on customer retention. The B2B sector is adopting this model, with SaaS and usage-based models being popular. These models generate predictable revenue and foster customer relationships. Growth strategies include correct pricing, clear communication of value, and data collection. Digital marketing is vital for reaching customers and enhancing brand visibility.

Mastering marketing in the age of the 8-second attention span

Mastering marketing in the age of the 8-second attention span

1 years ago

In 2024, the 8-second attention span has made marketing challenging. To adapt, marketers must deliver short, impactful messages and visuals. The rise of mobile browsing and social media has shrunk the window to capture consumer interest. Key strategies include concise messaging, inclusive content, compelling visuals, clear CTAs, and streamlined user journeys. Understanding and leveraging micro-moments, when consumers make snap decisions, is crucial.

Dodging the block: how digital marketing evolves in the age of ad blockers

Dodging the block: how digital marketing evolves in the age of ad blockers

1 years ago

Ad blockers are disrupting digital marketing, making traditional ads less effective. Millennials, the main users of ad blockers, trust online ads but dislike their delivery. Marketers are responding with engaging content and using platforms like Google and Facebook to bypass ad blockers. Future marketing will prioritize user experience, transparency, and trust.