How Attention Metrics are Redefining Success in Digital Marketing
5 months ago
The digital marketing industry is shifting from traditional metrics to attention-based metrics, focu...
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TikTok Challenges Instagram's Reign with the Launch of TikTok Photos
TikTok is launching TikTok Photos, a new photo-sharing app, challenging Instagram's dominance. This ...
Subscription-based businesses: A guide to growth
5 months ago
Subscription-based businesses are transforming sectors by offering value through regular fees and fo...
Mastering marketing in the age of the 8-second attention span
5 months ago
In 2024, the 8-second attention span has made marketing challenging. To adapt, marketers must delive...
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Dodging the block: how digital marketing evolves in the age of ad blockers
5 months ago
Ad blockers are disrupting digital marketing, making traditional ads less effective. Millennials, th...