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Subscription-based businesses: A guide to growth

Subscription-based businesses: A guide to growth

8 months ago

Email Marketing

Subscription-based businesses are transforming sectors by offering value through regular fees and focusing on customer retention. The B2B sector is adopting this model, with SaaS and usage-based models being popular. These models generate predictable revenue and foster customer relationships. Growth strategies include correct pricing, clear communication of value, and data collection. Digital marketing is vital for reaching customers and enhancing brand visibility.

ClickZ
ClickZ
Good Vs Bad Email Marketing: The Difference in Execution and Results

Good Vs Bad Email Marketing: The Difference in Execution and Results

8 months ago

Email Marketing

Bad email marketing focuses solely on selling, often aggressively. On the other hand, good email marketing starts by welcoming the recipient, empathizing with their needs, educating them about the product or service, and then selling. The approach and outcomes of the two methods are significantly different.

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Open Source
This email made me $120,000. Here’s why it worked so well

This email made me $120,000. Here’s why it worked so well

8 months ago

Email Marketing

The email that earned $120,000 was successful due to indirect selling, plain text format, and an irresistible offer. Instead of directly selling, the email was framed as an order support email, subtly suggesting additional purchases. The plain text format ensured near 100% deliverability and added a personal touch. A compelling 40% off offer was included, which was hard to refuse. The email had a conversion rate of 93% on over 1000 sends.

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