Mailchimp's email automations dynamically personalize emails based on browsing and purchase data, which helps boost orders and increase customer lifetime value. By using advanced segmentation and data-driven optimization tools, you can target customers more effectively and drive more sales.

Mailchimp's generative AI tools allow you to effortlessly create on-brand content and choose from expertly designed templates. This feature helps you create faster and ensures that your email campaigns are visually appealing and consistent with your brand identity.

Mailchimp's segmentation feature uses advanced logic like spend amounts, buying behavior, and predicted attributes to target customers more effectively. This allows you to refine your audience management and deliver more personalized and relevant email campaigns.

Mailchimp offers custom reports, funnel visualizations, and industry benchmarking to help you analyze the performance of your email campaigns. These analytics and reporting tools provide valuable insights that can help you optimize your marketing strategies and achieve better results.

The Customer Journey Builder in Mailchimp allows you to set up automations that trigger emails based on customer behavior. This feature helps you convert more customers at scale by driving more traffic and sales through personalized and timely email interactions.

Mailchimp's Content Optimizer compares your emails to top-performing campaigns in your industry and provides data-driven suggestions for improving your copy, imagery, and layout. This helps you create more effective and engaging email content that resonates with your audience.

Mailchimp offers over 300 integrations, including Canva, Mailchimp for Salesforce, Instagram, Shopify, Google Analytics, WooCommerce, QuickBooks Online, Squarespace Commerce, and Zapier. These integrations help you bring in more data, create compelling visuals, sync customer data, and unlock powerful insights to drive growth.

Mailchimp's Standard plan includes generative AI features, advanced segmentation and reporting, enhanced automations, custom-coded email templates, data-driven optimization tools, and personalized onboarding. The plan allows you to send up to 6,000 emails each month and starts at $20 per month after a free 1-month trial.