Google is urging sellers to use "conversion annotations", badges that show a product's sales popularity in Google Shopping ads. These annotations, such as "best selling" or "1K shopped here recently", directly indicate a product's sales performance in the ad.
These annotations motivate advertisers to share valuable purchase data with Google for visibility enhancements. However, they need to balance the advantages against data privacy issues. Google asserts that conversion annotations can:
- Improve the shopping experience by highlighting top products.
- Establish trust and social proof by emphasizing customer interactions.
- Ultimately, increase purchases by making listings more noticeable.
The feature depends on sellers sharing aggregated conversion data from their sales. To qualify, sellers must have conversion tracking enabled in Google Merchant Center. Google states that the data allows it to be more innovative and help sellers stand out.
To display conversion annotations, sellers need to activate conversion tracking in the Merchant Center and opt-in to share purchase history for annotation use.
Please note that there is a new update available as of May 10th.
Google urges merchants to use "conversion annotations" in their Google Shopping ads. These badges, such as "best selling" or "1K shopped here recently", visually indicate a product's sales performance. The feature aims to enhance the shopping experience, build trust, and drive more purchases by making listings more noticeable. However, to use these annotations, merchants must have conversion tracking enabled in the Google Merchant Center and opt to share their purchase history.
Google also emailed Adriaan Deeker about the new annotation tool on Merchant Center that will be automatically added but you can still opt out of it.
