Adalytics report exposes the intricacies of made-for-advertising sites

Summary

Adalytics' report reveals major advertisers unknowingly place ads on made-for-advertising (MFA) sites, potentially costing up to $40 million annually. Retail media networks drive MFA traffic, and there's a link between frequency capping and MFAs. Private marketplace deals don't solve MFA issues, and only two DSPs were MFA-free. All major holding companies served ads on MFA sites, suggesting ineffective industry efforts.