PMax Campaigns Now Allow Age and Gender Exclusions for Better Targeting

More accounts can now use 𝐏𝐌𝐚𝐱 campaigns with direct 𝐀𝐠𝐞 and 𝐆𝐞𝐧𝐝𝐞𝐫 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐨𝐧𝐬 at the campaign level. This update is important because while PMax excels at finding conversions, it can also target unwanted audiences that waste budget.

Benefits of Age and Gender Exclusions in PMax Campaigns

• Cut out low-intent age brackets
• Remove mismatched gender segments
• Reduce wasted impressions
• Force PMax algorithm to focus on real buyers
• Improve campaign efficiency without changing assets or ROAS bidding

This update helps optimize PMax campaigns by refining audience targeting and improving overall performance.