Google Ads Launches AI-Powered Creative Using Imagen 3 Model

February 20, 2025 at 6:03:00 AM - Trending 🔥

TL;DR Google Ads has introduced new features to help advertisers create engaging lifestyle imagery. These include generative AI for images of adults, asset audience recommendations, and testing for Performance Max campaigns. Imagen 3 enables image generation from text prompts while following strict guidelines. Advertisers can customize prompts and provide feedback on generated images. New asset testing capabilities will evaluate the effectiveness of creative assets.

Google Ads Launches AI-Powered Creative Using Imagen 3 Model

Google has introduced new creative tools in Google Ads that utilize its Imagen 3 AI model to generate lifestyle imagery for various campaigns, including Performance Max, Demand Gen, Display, and Apps. Advertisers can provide specific prompts, such as “middle-aged man chopping carrots,” and customize aspects like age, gender, race, and ethnicity while retaining control over the final image selection.

Key Features

  • Text-to-image AI generation for humans: A first for Google Ads.
  • Asset-audience recommendations: Enhance ad targeting.
  • Asset testing: Applicable for Performance Max campaigns using feed-only strategies.
  • Upcoming AI-generated image suggestions: Designed for faster creative development.+

Safeguards

Google is implementing measures to prevent misuse of AI-generated content:

  • Prohibition of AI-generated brand-name products.
  • No inclusion of politicians, celebrities, or minors.
  • Ban on explicit or sensitive content.
  • All AI-created images will be labeled with SynthID.

This AI-powered update allows businesses to create human images, significantly reducing the costs and time associated with traditional lifestyle photo shoots. It provides flexibility in producing diverse and targeted ad creatives, enabling advertisers to quickly test different demographics and scenarios, potentially enhancing campaign performance.

Google's expansion into AI-generated ad content could lead to substantial reductions in production time and costs while ensuring that ad content adheres to strict safety standards. The balance between automation and advertiser control is maintained, allowing marketers to guide image generation while keeping final approval over the creatives.

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