Google has introduced new creative tools in Google Ads that utilize its Imagen 3 AI model to generate lifestyle imagery for various campaigns, including Performance Max, Demand Gen, Display, and Apps. Advertisers can provide specific prompts, such as “middle-aged man chopping carrots,” and customize aspects like age, gender, race, and ethnicity while retaining control over the final image selection.
Key Features
- Text-to-image AI generation for humans: A first for Google Ads.
- Asset-audience recommendations: Enhance ad targeting.
- Asset testing: Applicable for Performance Max campaigns using feed-only strategies.
- Upcoming AI-generated image suggestions: Designed for faster creative development.+
Safeguards
Google is implementing measures to prevent misuse of AI-generated content:
- Prohibition of AI-generated brand-name products.
- No inclusion of politicians, celebrities, or minors.
- Ban on explicit or sensitive content.
- All AI-created images will be labeled with SynthID.
This AI-powered update allows businesses to create human images, significantly reducing the costs and time associated with traditional lifestyle photo shoots. It provides flexibility in producing diverse and targeted ad creatives, enabling advertisers to quickly test different demographics and scenarios, potentially enhancing campaign performance.
Google's expansion into AI-generated ad content could lead to substantial reductions in production time and costs while ensuring that ad content adheres to strict safety standards. The balance between automation and advertiser control is maintained, allowing marketers to guide image generation while keeping final approval over the creatives.
