Meta is updating how Product catalogs are set in sales campaigns, with changes observed in one EC account that may soon apply broadly. Now, the product catalog must be assigned once at the campaign level, and each ad within that campaign decides how to use it. Key points include:
- Product ads require the catalog to be set at the campaign level.
- Multiple catalogs cannot be used within the same campaign.
- After publishing, the catalog choice cannot be changed.
Previously, there were two options:
- No catalog set at campaign level: Allowed full flexibility to define catalogs at the ad level and use multiple catalogs in one campaign.
- Catalog set at campaign level (Advantage+ Catalog Ads): Locked the campaign to catalog-based ads only.
It’s unclear if this is just a UI change or involves deeper functional or algorithmic updates. The update appears to remove the option for catalog-only campaigns, though Meta’s documentation doesn’t clarify if these were ever truly distinct from ad-level catalog setups. The two methods may have converged over time to use the same backend systems and algorithms.
A minor benefit is that setting the catalog at the campaign level from the start reduces the risk of running ads with the wrong catalog, such as auto-selection errors in Advantage+ creative settings.
Additionally, Meta seems to be moving away from the term “Advantage+ catalog ads”, now simply labeling it as “Catalog” or “Products from your catalog” in the new interface.
