Meta has updated the process for handling Facebook Ads Custom Events, requiring users to either 'Confirm' or 'Block' these events.

Key Points

• Manual Review Requirement: Users will now see a warning in the 'Events Manager Overview' within Business Manager to review custom events. This alert indicates that custom events need to be manually reviewed and either confirmed or blocked.

• Confirming Events:

  • Confirming an event means it adheres to Meta's terms.
  • Once confirmed, the event can be used with ads features, including creating custom conversions, custom audiences, ad campaigns, and setting up lift studies.
  • Note that even after confirmation, Meta may still block the event if issues are detected.

• Blocking Events:

  • If custom events cannot be verified or do not follow Meta's terms, they should be blocked.
  • Blocked events cannot be used with ads features.

Action Required

• Users should visit the 'Events Manager Overview' and follow the steps to review all custom events, even if they are inactive.

Note

• Users are encouraged to stay updated on new features and insights by visiting the profile of the original poster.