Meta has updated the process for handling Facebook Ads Custom Events, requiring users to either 'Confirm' or 'Block' these events.
Key Points
Manual Review Requirement: Users will now see a warning in the 'Events Manager Overview' within Business Manager to review custom events. This alert indicates that custom events need to be manually reviewed and either confirmed or blocked.
Confirming Events:
- Confirming an event means it adheres to Meta's terms.
- Once confirmed, the event can be used with ads features, including creating custom conversions, custom audiences, ad campaigns, and setting up lift studies.
- Note that even after confirmation, Meta may still block the event if issues are detected.
Blocking Events:
- If custom events cannot be verified or do not follow Meta's terms, they should be blocked.
- Blocked events cannot be used with ads features.
Action Required
- Users should visit the 'Events Manager Overview' and follow the steps to review all custom events, even if they are inactive.
Note
- Users are encouraged to stay updated on new features and insights by visiting the profile of the original poster.
