Meta has introduced a new test feature for Advantage+ Creatives, focusing on AI-powered text extraction optimization. This test, which began on July 16, 2024, aims to enhance ad performance by automatically selecting and repurposing text from original ad content.
Key aspects of the test include:
AI-Driven Text Selection: The system extracts keywords and phrases from the original ad text.
Versatile Text Placement: Extracted text can appear as overlays, footers, prominent headlines, or in other ad elements.
Limited Visibility: The test affects less than 5% of ad impressions for participating accounts.
Opt-In Requirement: Advertisers must enable new optimizations in Advertising Settings to participate.
No Preview Available: Ad previews featuring AI-generated text will not be visible before publication.
The test runs through the end of active campaigns for participating accounts. Meta states that this approach helps improve creative optimizations and potentially increases ad performance.
Advertisers managing accounts with strict messaging or design requirements are advised to review this setting and consider disabling it if necessary, as the AI-generated content may not align with specific brand guidelines.
As this feature is still in the testing phase, its long-term impact and wider rollout plans remain to be seen. Advertisers are encouraged to monitor their campaigns closely for any changes in performance or presentation resulting from this new optimization technique.
