Meta's New AI Enhancements for Ad Texts

Meta has announced new AI-generated enhancements that include:

1. AI-Generated Headline Suggestions: Meta will now provide AI-generated suggestions for headlines in addition to the primary text when creating ads.

2. Matching Brand Voice and Tone: A significant improvement where the AI-generated text can reflect a brand's voice and tone by learning from key selling points and text input from previous campaigns.

To use AI-generated headline suggestions on Meta:

• When you are creating your ad and providing text for it, Meta will automatically suggest alternatives for the primary text.
• These AI-generated suggestions will now extend to the Headline text as well, offering you options that you can choose to use for your ad.

The significance of Meta's AI reflecting a brand's voice and tone lies in its ability to:

• Highlight key selling points based on the brand's previous campaigns.
• Generate text that is more aligned with the brand's unique style, which is crucial for maintaining brand consistency and avoiding a generic or spammy appearance in ad copy.

This is particularly important as it addresses the concern that AI-generated text often does not sound like the brand itself, which can be a huge brand problem.

The new text generation updates from Meta have started to roll out. It is recommended to check your Meta ad creation tools to see if these features are available to you. The availability might vary, and some users may receive the updates sooner than others.