Meta has introduced several updates to its advertising platform, aimed at improving ad creation, performance, and account management. Here's a breakdown of the new features:
Enhanced Site Link Visuals
Meta now offers the option to add image icons to manually added site links, as well as to site links discovered by Meta. The recommended image size is 500x500 pixels. Additionally, a new layout for site links in Facebook mobile feed ads has been introduced. This third layout option displays labels as overlays on site link images and allows users to scroll horizontally to view all site links.
Improved Ad Performance Options
For performance-driven campaigns, Meta is now suggesting advertisers duplicate their video ads and replace the video with an image. This approach aims to reach users in different ways. Meta recommends running both the original video ad and the new image ad concurrently to maximize results. A new 'duplicate ad' button at the ad level facilitates this process.
Enhanced Data Management
Meta has introduced a new setting for its Pixel, allowing advertisers to review 'Data Source Categories'. This categorization is used to determine the types of information that can be shared through Meta Business Tools and to tailor product experiences. This update provides advertisers with more control and insight into their data management.
Streamlined Account Navigation
The platform has updated its interface for navigating between Meta Business Managers and ad accounts. The new system makes it easier to locate and select desired business portfolios. Advertisers can now quickly select a portfolio from a dropdown menu and search for specific ad accounts, streamlining the account management process.
These updates provide advertisers with more tools to create visually appealing ads, optimize performance, and manage their accounts more efficiently. Marketers are encouraged to explore these new features and consider how they can be integrated into their existing strategies to enhance their advertising efforts on Meta platforms.
