Meta launches Omnichannel ad campaigns to boost sales online and in-store

April 30, 2025 at 5:40:07 AM

Meta launches Omnichannel ad campaigns to boost sales online and in-store

Meta has introduced 'Omnichannel' ad campaigns designed to enhance sales both in physical stores and online through a single campaign. This campaign type allows the use of all targeting options and ad formats available for sales objectives, applicable to both 'Advantage+ shopping campaigns' and 'Manual sales campaigns'.

When opting for the 'Website and in-store' optimization at the ad set level, Meta will automatically optimize ads and populate information about nearby stores. To utilize this feature, the following setup is required:

  • A dataset to connect offline (purchase) and website events, ensuring strong event match quality for website events.
  • A store page structure on Facebook to showcase nearby stores (optional).
  • A catalog linked to the dataset that tracks offline and website events to monitor product interactions on the website or app.

Have more questions on this topic? Ask our AI assistant for in-depth insights.

Read more from sources πŸ‘‡

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
- Meta has launched 'Omnichannel' ad campaigns to boost sales in physical stores and online through one campaign. Advertis... Visit Source Open external source URL

The Only Digital Marketing Feed You'll Ever Need.

Stay informed your way. Tailored updates when and how you want them. 100% Free.

10,000+ Users

500+ Sources

1000+ Tools

Or

Related Posts

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

Meta unveils Creative breakdown for Flexible formats and AI generated image ads

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta Marketing API adds new features and optimizations to Partnership Ads API

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta Removes Six Ad Limit in Ad Sets for Advertisers

Meta Removes Six Ad Limit in Ad Sets for Advertisers

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
AI marketing workflows made simple

AI marketing workflows made simple

Featured
Markifact
Markifact

Verified Sponsor

Verified Sponsor

Markifact is a Verified Sponsor. Want to get featured here? Contact us.

Verified Sponsor
Meta Ads launches Related media feature to boost ad reach and performance

Meta Ads launches Related media feature to boost ad reach and performance

Bram Van der Hallen
Bram Van der Hallen

Top Creator

Top Meta Ads Creator

Bram Van der Hallen is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Advantage Rebrands to Advantage Plus with New Features

Meta Advantage Rebrands to Advantage Plus with New Features

Jon Loomer
Jon Loomer

Top Creator

Top Meta Ads Creator

Jon Loomer is a Top Meta Ads Creator. Part of Swipe Insight Select, a curated list of top creators.

Top Meta Ads Creator
Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

Meta Marketing API Introduces Enhanced Marketing Messages on Messenger

Meta for Developers
Meta for Developers

Official Source

Official Source

Meta for Developers is a Official Source. The source has been verified by Swipe Insight team.

Official Source
Meta updates WhatsApp with centralized campaigns AI support and calling options Trending ️‍πŸ”₯

Meta updates WhatsApp with centralized campaigns AI support and calling options

Meta
Meta

Official Source

Official Source

Meta is a Official Source. The source has been verified by Swipe Insight team.

Official Source

Related Tools

Markifact logo

Markifact

Verified Tool

Verified Tool

Markifact is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Marketing Workflows Powered by AI

Featured
Marketing Auditor logo

Marketing Auditor

Verified Tool

Verified Tool

Marketing Auditor is a Verified Tool. Want to get this badge? Contact us.

Verified Tool

Automated audits for Google Ads and Analytics.

Get Featured Here

Showcase your tool in this list.

Contact Us
Skai logo

Skai

AI-powered omnichannel marketing and optimization

Ad Management
Smartly.io logo

Smartly.io

Automate and optimize your ad campaigns effortlessly

Ad Management
Sembot logo

Sembot

Maximize ROI with AI-driven marketing automation

Ad Management
GoDataFeed logo

GoDataFeed

Optimize and manage product feeds across channels

Feed Management
CedCommerce logo

CedCommerce

Seamless AI-Driven Multichannel eCommerce Integration

Feed Management
Feedonomics logo

Feedonomics

Optimize and sync product data for more sales

Feed Management
Otis AI logo

Otis AI

AI-driven marketing for growing businesses

Ad Management
BLKBOX.ai logo

BLKBOX.ai

AI-driven creative testing and production platform

Ad Creative

Get Featured Here

Showcase your tool in this list.

Contact Us